UNION, N.J., July 12, 2021 /PRNewswire/ -- Just in time
for Back-to-College, Bed Bath & Beyond (Nasdaq: BBBY) today
launched Squared Away™, a new Owned Brand line of storage,
organization, and laundry care products for any home, apartment, or
dorm room. Squared Away offers an extensive collection of items
that were smartly designed to help customers "Home, Happier™" by
keeping their living spaces clean, organized and functioning well.
With people opening up their homes again to guests and many college
students preparing to return to life on campus, storage and
organization solutions can help set the stage for clutter-free
living.
Bed Bath & Beyond also today launched its College, Happier
campaign to make it easier to get Back-to-College with a College
Savings Pass that saves college students 20% off all their college
purchases (standard coupon terms apply), as well as an improved
Pack & Hold® service that makes it easier to get your purchases
to your college town, among other shopping tools ideal for college
students. Squared Away joins a line-up of newly launched Owned
Brands perfect for college-bound customers, including Wild Sage™
and Simply Essential™.
Available only at Bed Bath & Beyond, Squared Away touts a
range of multi-purpose storage solutions that allow customers to
transform any room, big or small, into an orderly, harmonious
space. After many months spent hunkered down at home, it's no
surprise that our living areas could use some organizational help,
now more than ever. Whether it's multi-tasking parents
balancing all the needs of their home or college students looking
for quality products to create a space of their own, Squared Away
has convenient solutions-oriented options for everyone.
Squared Away is competitively priced, with affordable and smartly
designed storage and organization items for every room in the
home.
"Squared Away brings together style, design and functionality to
help customers easily declutter both their homes and, by extension,
their minds," says Joe Hartsig,
Executive Vice President and Chief Merchandising Officer at Bed
Bath & Beyond and President of Harmon
Stores, Inc. "The multi-functional collection offers
solutions for all spaces, big and small, and makes smart
organization easier than ever. We're introducing the line just in
time for Back-to-College when we know that parents and students are
seeking storage and organizational solutions to optimize their
living spaces."
Squared Away was inspired by the insight that clutter-free
spaces promote an uncluttered mind. An article in the Harvard
Business Review cites: "Clutter can affect our general mental
health, making us feel stressed, anxious, or depressed."*
Squared Away offers solutions to help clear the clutter and restore
the sense of calm and satisfaction that comes from having a tidy
home, no matter where you live.
Now through July 19, customers can
go to the Bed Bath & Beyond Facebook page to share their
organizational pain points and enter to win a storage and
organization make-over with Squared Away products, coupled with a
free consultation and Accessory Refresh from Decorist, Bed Bath
& Beyond's sister company offering professional online interior
design services.
Squared Away Products
Squared Away design principals are pragmatic and efficient,
while offering familiarity, elegance and durability. The
understated collection features an array of sturdy materials such
as wood and stainless steel, in neutral tones that blend well with
any room.
The Squared Away product assortment includes storage solutions
for the bedroom, bathroom and laundry room, kitchen and office.
Here's a sampling of products within the line:
- Closet Storage and Organizers: Hangers, shoe racks,
wardrobe organizers, bedside caddies and storage carts
- Bath Storage and Organizers: Bath storage carts, under
sink sliding trays, under sink stack boxes, countertop vanity
organizers and more
- Laundry Care: Collapsible laundry baskets, laundry
hampers, laundry sorters and ironing boards
- Kitchen Storage and Organizers (available beginning
October 2021): Utensil trays,
cabinet organizers, fridge organizers and more
College, Happier
Bed Bath & Beyond is the solutions-oriented shopping
destination for maximizing small spaces and a go-to resource for
both parents and students for Back-to-College essentials for the
Fall. Whether it's a dorm room, off-campus apartment or
commuting from home, there are ample options to help college
students create a personalized and comfortable space of their own.
From the new Squared Away collection to other recently launched
Owned Brands such as Simply Essential for everyday basics and the
stylish, free-spirited line Wild Sage, college-bound students have
access to choose from thousands of affordable and high-quality
products.
Cindy Davis, Chief Brand Officer at Bed Bath & Beyond and
President of Decorist, said, "Bed Bath & Beyond has long been
part of the Back-to-College experience and we know it will be extra
special this year as campuses and dorms return to full capacity.
We're excited to be part of this 'return to normal' and have
curated the best products, resources and options to help students
make the most of college living. Together with our innovative tools
like dorm room designer and pack & hold, we're making it even
easier to enjoy college, happier."
Providing inspiration and expertise, Bed Bath & Beyond
offers convenient services and incentives to help make going
Back-to-College easy. Available here on the Bed Bath & Beyond
website, students and their parents have access to:
- The Bed Bath & Beyond College Savings Pass: offers
20% off every purchase through September
30 (Standard coupon terms apply).
- Pack & Hold®: shop locally or online with Pack &
Hold® and pick it up when you need it, at a store near
campus.
- Back to College Online Shopping Checklists: helpful
lists to ensure collegiate students have everything needed for
college living.
- 3D College Room Designer: a virtual design tool from
Decorist for Bed Bath & Beyond. Start with an on-campus or
off-campus room set-up, then pick your products--furniture, decor,
bedding and storage--to find the look that's perfect for you. Final
products can be added to your cart or saved to your college
registry wish list. You can even share it with your family, friends
and roommates.
- Same Day Delivery to get purchases fast and easy.
Squared Away is the sixth of at least eight Owned Brands that
Bed Bath & Beyond is introducing in fiscal year 2021 and a key
pillar of the Company's comprehensive three-year transformation
strategy, during which it will launch more than 10 Owned Brands.
The new brands represent the biggest change in the Company's
product assortment in a generation and will deliver exceptional
quality and affordability across the company's key categories,
including bedding, bath, kitchen and dining, storage and
organization, and home décor.
All Bed Bath & Beyond products are available for customers
to shop both in-store and online. Customers can order their
favorites and essentials via the company's array of omnichannel
services including Buy Online Pick Up In Store (BOPIS), Contactless
Curbside Pickup and Same Day Delivery services at stores across the
U.S. and Canada.
About the Company
Bed Bath & Beyond Inc. and
subsidiaries (the "Company") is an omnichannel retailer that makes
it easy for our customers to feel at home. The Company sells a wide
assortment of merchandise in the Home, Baby, Beauty and Wellness
markets. Additionally, the Company is a partner in a joint venture
which operates retail stores in Mexico under the name Bed Bath & Beyond.
Bed Bath & Beyond operates websites at bedbathandbeyond.com,
bedbathandbeyond.ca, buybuybaby.com, buybuybaby.ca, facevalues.com
and decorist.com.
* Source: Harvard Business Review,
https://hbr.org/2019/03/the-case-for-finally-cleaning-your-desk
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SOURCE Bed Bath & Beyond