Leading global manufacturer of household
appliances selects AWS as preferred cloud provider for machine
learning and analytics to increase efficiency and innovate new
services
Today, Amazon Web Services, Inc. (AWS), an Amazon.com company
(NASDAQ: AMZN), announced that Arçelik, one of the world’s leading
manufacturers of household appliances, has selected AWS as its
preferred cloud provider for machine learning and analytics across
its entire operations. Arçelik, which owns 12 global appliance
brands including Beko and Grundig, is relying on the breadth and
depth of AWS services to transform itself into a data-driven
organization and provide enhanced customer experiences, innovate
new services, and lower costs across its operations in nearly 150
countries. By adopting AWS analytics, compute, database services,
Internet of Things (IoT), machine learning, and storage, Arçelik is
gaining deeper visibility across its organization, optimizing
processes related to production and quality control, and driving
efficiency across all business segments, from customer care to
manufacturing.
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Arçelik is establishing a company-wide analytics and machine
learning program, powered by AWS. This will aggregate and examine
data from its supply chain, maintenance, manufacturing, quality
control, and sales operations to achieve predictive insights for
evaluating customer satisfaction ratings, forecasting growth, and
managing inventory. Arçelik began this program by building a data
lake with Amazon Simple Storage Service (Amazon S3) using AWS Lake
Formation, for quickly ingesting, cataloging, cleaning, and
securing data, and AWS Glue, for preparing and loading data for
analytics. All of Arçelik’s business units have access to this data
lake, which feeds into new machine learning solutions powered by
Amazon SageMaker – AWS’s service that enables data scientists and
developers to build, train, and deploy machine learning models
quickly – to uncover patterns and identify process improvements.
The company is leveraging machine learning to examine anonymized
data from millions of call center inquiries and service requests to
help its field technicians make better inventory decisions and
predict the tools and parts they will need for maintenance
appointments. Arçelik also leverages Amazon SageMaker BlazingText,
an algorithm providing highly optimized implementations of word2vec
and text classification, to power its ‘Quality Intelligence’
solution. This service reviews notes from service technicians and
identifies emerging trends in service requests, for Arçelik’s
customer care and quality control teams, to help them proactively
address customer needs.
Arçelik is expanding its use of AWS analytics, IoT, and machine
learning services to its factories and product lines, building on a
project to develop cloud-connected appliances. The company
currently collects data from more than 1 million deployed smart
appliances, using AWS IoT Core to easily and securely connect these
appliances to the cloud and other devices. It also uses Amazon
Elasticsearch Service to gain insights from this machine-generated
data, enabling Arçelik to analyze consumer usage patterns and
diagnose potential performance issues remotely.
Arçelik is rolling out a number of solutions on its
manufacturing lines, using machine learning models built with
Amazon SageMaker, to identify process improvements and enhance
quality control. For example, Arçelik's ‘Smart Sampling for
Auditing Purposes’ solution examines production and sales data to
predict which finished appliances are best suited for quality
control testing, enabling Arçelik to automate this step in the
auditing process. In addition, Arçelik developed a ‘Smart Component
Matching’ solution on AWS, enabling the company to examine
real-time and historical production line data with service data to
help the factory’s automatic-production system identify the product
parts that are compatible with other components, resulting in
better production quality. Arçelik is currently implementing these
solutions at its award-winning washing machine factory in Romania,
which was recently included in the World Economic Forum’s ‘Global
Lighthouse Network’ – an initiative recognizing some of the world’s
most innovative and advanced manufacturing facilities. The company
plans to work with AWS to roll out these solutions to additional
Arçelik factories around the world.
“AWS is a strategic resource in Arçelik’s digital transformation
and global growth, by keeping us agile and solidifying our position
as an industry pioneer through the use of advanced analytics, IoT,
and machine learning services,” said Utku Barış Pazar, Arçelik’s
Chief Strategy and Digital Officer. “We greatly benefit from the
insights delivered from AWS’s vast portfolio of services to guide
our business decisions, innovate quickly, and remain responsive to
our customers’ needs. As the uncertainty of the past few months
makes clear, it is critical to have an integrated view of our
global operations in order to adapt effectively to change. AWS is
helping us navigate our business through this unprecedented time
and to keep our commitments to our customers.”
“Modern corporations are awash in data that can help them create
value for their business and better serve their customers, if they
have the tools to harness it,” said Andy Isherwood, Managing
Director of AWS EMEA. “Arçelik is a leader in the manufacturing
industry, leveraging the proven performance of the world’s leading
cloud to transform itself into a data-driven organization, on a
global scale. We look forward to continuing to support their
efforts with the most comprehensive set of analytics and machine
learning services available today, to drive innovation, and deliver
improved customer experiences.”
About Amazon Web Services
For 14 years, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud platform. AWS offers over
175 fully featured services for compute, storage, databases,
networking, analytics, robotics, machine learning and artificial
intelligence (AI), Internet of Things (IoT), mobile, security,
hybrid, virtual and augmented reality (VR and AR), media, and
application development, deployment, and management from 77
Availability Zones (AZs) within 24 geographic regions, with
announced plans for nine more Availability Zones and three more AWS
Regions in Indonesia, Japan, and Spain. Millions of
customers—including the fastest-growing startups, largest
enterprises, and leading government agencies—trust AWS to power
their infrastructure, become more agile, and lower costs. To learn
more about AWS, visit aws.amazon.com.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are just some of the products and
services pioneered by Amazon. For more information visit
www.amazon.com/about and follow @AmazonNews.
About Arçelik
With over 30,000 employees throughout the world, 12 brands
(Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure,
Flavel, Defy, Altus, Dawlance, Voltas Beko), sales and marketing
offices in 34 countries, and 23 production facilities in 9
countries, Arçelik offers products and services in more than 140
countries. Arçelik is the second largest white goods company in
Europe according to market share based on quantity.
Arçelik is a recognized industry leader in innovation holding
more than 3,000 international patent applications to date with the
efforts of 1,600 researchers working at 20 R&D and Design
Centers and Offices across the world. www.arcelikglobal.com
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