Adobe Partner Ecosystem Shows Strong Momentum
March 22 2016 - 12:01AM
Business Wire
Over 1,000 New Technology Integrations into Adobe Marketing
Cloud Activated Per Quarter
Today at Adobe Summit, Adobe (Nasdaq:ADBE) announced major
advances to its global partner program, which now includes over
3,000 agencies, system integrators, and technology partners as well
as hundreds of thousands of developers. The expanded Adobe Exchange
program offers go-to-market services that allow third parties to
integrate their technologies with Adobe Marketing Cloud, Creative
Cloud and Document Cloud. Over 250 technology partners now extend
the functionality of Adobe’s digital marketing tools and showcase
their solutions on Adobe Exchange. These technologies offer further
personalization, analytics, and content delivery options, as well
as integrations with e-commerce, social media, and advertising
systems. The company also announced advancements to the Adobe Cloud
Platform including Adobe I/O, a new unified developer portal
adobe.io with an expanded set of services developers can access
across all three Adobe clouds.
“The growth of our partner ecosystem has been enormous,” said
Abhay Parasnis, executive vice president and chief technology
officer at Adobe. “Partner Day at Adobe Summit is now our largest
partner event of the year. We expect over 950 global solution
partners to join us, over 40 percent more than last year.”
Customers are now activating over 1,000 new partner integrations
with Adobe Marketing Cloud per quarter as they extend the reach of
Adobe’s digital marketing solutions within their organizations.
Over 1,100 customers rely on integrations into Adobe Analytics
alone. For example, Adobe customers like American Express, Lenovo
and Samsung license Dun & Bradstreet’s digital audience data
products to improve their programmatic advertising and digital
marketing efforts. Dun & Bradstreet’s audiences help Adobe
customers better identify and target anonymous prospects defined by
such business demographics as company size, industry and job
function. Customers combine Dun & Bradstreet’s data with their
own data to develop more comprehensive audience profiles, which are
then used for ad targeting and website optimization.
“With Dun & Bradstreet’s Audience Solutions data readily
available in Adobe Marketing Cloud, B2B marketers can be assured
they are targeting the right prospects online,” said Michael Bird,
global head of sales and marketing, Dun & Bradstreet. “Through
the Adobe Partner program, we’re pleased to integrate across
additional channels to further enable increased ROI to an even
wider swath of marketers.”
Adobe Exchange & Adobe I/O
Advancements to the Adobe Cloud Platform include a comprehensive
new program for partners. Updates to the Adobe Exchange, which
hosts hundreds of apps and integrations such as Microsoft Dynamics
CRM, DemandBase, Acxiom, and Brightedge enable partners to further
extend the functionality of Adobe Marketing Cloud. A new, opt-in
Partner Program in Exchange, provides support for business
activities including enablement, marketing, and sales engagement.
Inaugural Premier Partners in the program include Clicktale and Dun
& Bradstreet.
Adobe I/O provides an expanded set of services and capabilities
developers can access across all three clouds. The launch of the
developer portal offers easy access to APIs, developer
documentation and Adobe’s Creative and Mobile SDKs. The portal will
host developer tools for all Adobe Clouds making it easy to extend
their functionalities. Additionally, a new user interface and
notifications for Adobe Marketing Cloud offer customers and
partners improved workflows and collaboration functionality.
Partner Day
Hosted on March 21, 2016, Partner Day at Summit welcomed over
950 senior executives from Adobe’s partner ecosystem, a 40 percent
increase over last year. Taking the main stage were senior Adobe
executives CEO Shantanu Narayen, CTO and executive vice president
Abhay Parasnis, CMO and executive vice president Ann Lewnes,
executive vice president of digital marketing Brad Rencher, and
executive vice president for worldwide field operations Matt
Thompson. Partner Day sessions brought together system integrators,
digital, advertising and media agencies, independent software
vendors (ISVs), and technology partners.
In addition, Adobe recognized partners for outstanding delivery
and execution in such areas as customer acquisition and retention,
sales performance and sales effectiveness. This year’s winners are:
Accenture Interactive – 2015 Marketing Cloud Partner of the Year,
Americas; Rosetta, a Razorfish company – 2015 Marketing Cloud
Growth Partner of the Year; R2i – 2015 Marketing Cloud Mid-Market
Partner of the Year, Americas, and Clicktale - 2015 Marketing Cloud
Innovation Partner of the Year, Americas.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to
effectively reach and engage customers and prospects with highly
personalized marketing content across devices and digital touch
points. Eight tightly integrated Solutions offer marketers a
complete set of marketing technologies focusing on analytics, web
and app experience management, testing and targeting, advertising,
audience management, video, social engagement and campaign
orchestration. The tie-in with Adobe Creative Cloud makes it easy
to quickly activate creative assets across all marketing channels.
Thousands of brands worldwide including two thirds of Fortune 50
companies rely on Adobe Marketing Cloud.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2016 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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AdobeKevin Fu, 415-832-2266kfu@adobe.comorStefan Offermann,
408-536-4023sofferma@adobe.com
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