Kaiser to stay with the Coca-Cola Distribution System until 2022
October 31 2019 - 6:11PM
Kaiser to stay with the Coca-Cola Distribution System until 2022
Amsterdam, 31 October 2019 – Heineken N.V.
(“HEINEKEN”) announces that the Arbitral Tribunal concluded that
Cervejarias Kaiser Brasil S.A. (“Kaiser”), one of HEINEKEN’s
subsidiaries in Brazil, must keep its current agreements with
Coca-Cola Brazil and the Brazilian Bottlers (the “Coca-Cola
Distribution System”) and stay with the Coca-Cola Distribution
System until 19 March 2022, the alleged termination date of the
original arrangements. HEINEKEN’s other subsidiary in Brazil (i.e.
former Brasil Kirin, acquired by HEINEKEN in June 2017) will
continue business as usual.
Since 2017 HEINEKEN has successfully managed,
and until early 2022 will continue to manage, two different
route-to-markets in Brazil. During this time, Kaiser will
collaborate with the Coca-Cola Distribution System to maintain the
same level of distribution excellence of the Heineken®, Amstel,
Sol, Kaiser and Bavaria brands. HEINEKEN teams in Brazil will
continue to strive for operational excellence and prepare for a
smooth transition into a unified distribution system in due
course.
ENDS
Press
enquiries
Michael
Fuchs
E-mail:
pressoffice@heineken.com
Tel:
+31-20-5239-355
Investor and analyst enquiriesFederico Castillo
Martinez/ Janine Ackermann / Aris HernándezE-mail:
investors@heineken.comTel: +31-20-5239-590
Editorial information
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- Arbitration in Brazil press release_FINAL (31_10_2019)
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