The esteemed awards program recognizes Appcast for a multi-year
thought leadership campaign, designed to elevate its credibility as
a trusted source and solidify its leadership position in the
enterprise talent acquisition space
LEBANON,
N.H., March 28, 2023 /PRNewswire-PRWeb/ --
Appcast, the global leader in programmatic recruitment advertising
technology and services, today announced it has been named a 2023
Gartner Marketing and Communications Award finalist in the
"Excellence in Reputation and Thought Leadership" category for
communications efforts that used Appcast's wealth of data and
recruiting expertise to serve as a resource for business leaders
and hiring professionals struggling with some of the most difficult
labor market conditions in recent history.
Appcast recognized an opportunity to provide economic and
recruiting insights along with actionable recommendations for
navigating an especially difficult period for hiring professionals.
By leveraging its deep industry knowledge and wealth of data,
Appcast created educational tools and resources and positioned its
experts as resources to help make sense of a tumultuous recruitment
landscape. As part of the campaign, Appcast grew its team of
on-staff labor economists and launched Recruitonomics, an insight
hub designed to help business leaders gain a better understanding
of how the U.S. (and global) economy influences the labor
market.
Driven by a robust media relations strategy aimed at
high-profile, top-tier news sources, Appcast successfully forged
meaningful relationships with reporters at major media outlets and
garnered coverage in significant publications including the
New York Times, Wall Street Journal,
USA Today, Business Insider,
National Public Radio and more. The campaign also solidified
Appcast as an expert media resource, and Appcast's increased
presence resulted in significant growth of Appcast's share of
voice, SEO ranking and new client inquiries.
"It's an honor to be named to such an esteemed peer group;
Gartner's recognition highlights Appcast's dedication to helping
businesses navigate a massively complex labor market," said
Heather Salerno, chief marketing
officer of Appcast. "Not only has this campaign helped solidify
Appcast as a trusted resource and dedicated recruiting partner,
it's also given a voice to our incredibly valuable subject matter
experts. We celebrate this achievement and continue our work to
steer employers in the best direction for achieving their talent
acquisition goals."
The 13th Annual Gartner Marketing and Communications Awards are
a global, annual recognition program designed to identify leading
marketing and communications professionals and initiatives that
have achieved real, measurable business outcomes. Recruitonomics
was selected as a finalist from 400 competitive nominations.
See a full list of 2023 categories and finalists here.
Winners will be announced May 24-26,
2023 at the Gartner Marketing Symposium/Xpo in Denver, Colorado.
About Appcast
Appcast is the global leader in programmatic recruitment
advertising technology and services. With advanced technology,
unmatched market data and a team of the industry's best recruitment
marketers, Appcast's technology and services manage job advertising
annually on behalf of more than 1,500 clients. Headquartered in
Lebanon, N.H. with offices in
Boston, Mass. and New Brunswick, Canada, Appcast is a subsidiary
of StepStone, a leading digital recruitment platform that connects
companies with the right talent and helps people find the right
job. To learn more, visit http://www.appcast.io and follow on
Twitter @appcast_io.
Media Contact
Elizabeth Buccianti, Gabriel
Marketing Group (for Appcast), 407-463-8865,
elizabethb@gabrielmarketing.com
SOURCE Gabriel Marketing Group (for Appcast)