Troika
Media Group supports Diet Coke with New Campaign
'Love
What You Love' in Great Britain
Los Angeles, CA --
April 14, 2022 -- InvestorsHub NewsWire -- Troika Media Group, Inc. (Nasdaq:TRKA) ("TMG" or "Company"),
a brand consultancy and marketing
innovations company that provides
integrated branding and
marketing solutions for global
brands, today announced that
Mission, its London-based brand experience and
communications company will support Diet
Coke on their
'Love What You Love' Campaign in Great Britain.
Brought to
life with a new creative, the campaign includes a commercial, as
well as an exclusive London Fashion Week on-pack partnership in
Great Britain. The integrated marketing campaign celebrates
individuals that embrace a positive, unapologetic attitude, by
knowing who they are and what they love, staying true to doing
things their own way.
TMG's Mission
UK team is helping bring the Diet Coke 'Love What You Love'
Above-the-Line Campaign to life, through a PR content series
activation to generate coverage, awareness and ultimately,
conversion. Mission has also
implemented a robust influencer strategy to launch the fashion
on-pack promotion through April – June, bringing to life the
brand's partnership with London
Fashion Week.
Kevin Dundas,
Mission Global CEO comments, "It's a big year for Diet Coke, and
the 'Love What You Love' campaign really optimises the evolution of
the brand over the past 40 years.
Mission are
proud to be a part of this journey for Diet Coke and the work we do
within the wider Coca-Cola group, as we continue to grow our
relationship."
Omar
Sadiq-Baig, Senior Brand Manager at The Coca-Cola Company,
explained "We are really excited to launch the new Love What You
Love global campaign, created to celebrate the positive and
unapologetic attitude of Diet Coke's core, loyal fanbase who 'love
what they love'. For almost 40 years, London Fashion Week has been
at the forefront of the global fashion calendar. Renowned for
celebrating the best of British fashion - from catwalk shows to
immersive digital presentations – it provides a platform to
showcase some of the industry's biggest names and most exciting
talent debuts on the global stage. With our new global campaign and
on-pack partnership with London Fashion Week in GB, we aim to
inspire and reward our loyal fans. Because loving what you love is
always in fashion, and that is something worth
celebrating."
London
Fashion Week kicks off June 11 and runs through June 18, 2022.
Visit coke.co.uk/fashion for more information around the on-pack
promotion and GB partnership.
About Troika Media
Group
Troika Media Group is an end-to-end brand solutions company
that creates both near-term and long-term value for global brands
in entertainment, sports and consumer products. Applying emerging
technology, data science, and world-class creative, TMG helps
brands deepen engagement with audiences and fans throughout the
consumer journey and builds brand equity. Clients include Apple,
Hulu, Riot Games, Belvedere Vodka, Unilever, UFC, Peloton, CNN,
HBO, ESPN, Wynn Resorts and Casinos, Tiffany & Co., IMAX,
Netflix, Sony, Yahoo and Coca-Cola. For more information,
visit www.thetmgrp.com
Forward-Looking
Statements
Certain statements in this press release that are not
historical facts are forward-looking statements that reflect
management's current expectations, assumptions, and estimates of
future performance and economic conditions, and involve risks and
uncertainties that could cause actual results to differ materially
from those anticipated by the statements made herein.
Forward-looking statements are generally identifiable by the use of
forward-looking terminology such as "believe," "expects," "may,"
"looks to," "will," "should," "plan," "intend," "on condition,"
"target," "see," "potential," "estimates," "preliminary," or
"anticipates" or the negative thereof or comparable terminology, or
by discussion of strategy or goals or other future events,
circumstances, or effects. Moreover, forward-looking statements in
this release include, but are not limited to, the impact of the
current COVID-19 pandemic, which may limit access to the Company's
facilities, customers, management, support staff, and professional
advisors, and to develop and deliver advanced voice and data
communications systems, demand for the Company's products and
services, economic conditions in the U.S. and worldwide, and the
Company's ability to recruit and retain management, technical, and
sales personnel. Further information relating to factors that may
impact the Company's results and forward-looking statements are
disclosed in the Company's filings with the SEC. The
forward-looking statements contained in this press release are made
as of the date of this press release, and the Company disclaims any
intention or obligation, other than imposed by law, to update or
revise any forward-looking statements, whether as a result of new
information, future events, or otherwise.
Contact:
Troika Media
Group
Kevin Aratari
kevin@troikamedia.com
Investor
Relations
TraDigital IR
Kevin McGrath
+1-646-418-7002
kevin@tradigitalir.com