EL SEGUNDO, Calif.,
Feb. 16, 2018 /PRNewswire/
-- Playmates Toys will display its robust 2018 brand portfolio
during the North American International Toy Fair, featuring
innovative product lines based on hit entertainment properties.
Leading the portfolio is the expansive all-new toy line based on
Nickelodeon's brand-new animated series, Rise of the Teenage
Mutant Ninja Turtles, which is also set to debut in 2018. In
addition to the all-new Turtles toy line,
Playmates Toys will expand its current lines based on the following
animated series: Cartoon Network's Ben 10, Nelvana's
Mysticons and DreamWorks Voltron Legendary Defender.
The action-packed product lines will be on display in the Playmates
Toys booth, #2469, at Toy Fair from February
17-20, 2018.
"As the driving force behind the Teenage Mutant Ninja
Turtles toy line for decades, it's been exciting to develop a
collection of Turtles for a new generation of kids that feature an
all-new look, new weapons, new characters and more," said
Karl Aaronian, Senior Vice President
of Marketing, Playmates Toys. "In addition to the Turtles, we also
take great pride in continuing to grow our other product lines with
innovative developments that provide kids with the opportunity for
imaginative play experiences with some of their favorite
characters."
Following are highlights within each of the product lines, which
will be introduced at retail throughout the year.
Rise of the Teenage Mutant Ninja Turtles
Playmates Toys, the longtime master toy licensee for Teenage
Mutant Ninja Turtles, will reveal its all-new product line for
2018 inspired by Nickelodeon's brand-new animated series, Rise
of the Teenage Mutant Ninja Turtles, which is also set to debut
in 2018. In this reimagined iteration of the popular franchise, the
band of brothers discover new powers and encounter a mystical world
they never knew existed beneath the streets of New York City. The extensive Rise of the
Teenage Mutant Ninja Turtles toy line is set to hit toy shelves
in fall 2018, and includes action figures, vehicles, playsets and
role play.
Key highlights in the all-new toy line include an assortment of
highly detailed action figures that are uniquely sculpted
and fully articulated. The collection features the four Turtles, as
well as new characters Baron Draxum, voiced by WWE Superstar
John Cena, Meat Sweats and others
introduced in the series. The Turtle Tank, the new group
vehicle that will help get the Turtles to the action fast, also
serves as the mobile command headquarters for the Turtles, when
Donatello's removable lab rises up in spy mode. The 43" Epic
Lair Playset, the biggest playset ever from Playmates Toys,
includes four levels of play and numerous features including an
adjustable skateboard ramp, Raphael's Weight Training Room,
Leonardo's Rotating Weapon storage wall, Michelangelo's arcade and
so much more.
"The Teenage Mutant Ninja Turtles is a culturally iconic
property that has reinvention in its DNA," said Jon Roman, Senior Vice President, Toys,
Nickelodeon. "Our brand-new Rise of the Teenage Mutant Ninja
Turtles series will have a dynamic, colorful look and feel,
with plenty of action, and there's no one better than long-standing
toy partner Playmates to capture that spirit in a terrific line of
products."
Ben 10
As the global master toy partner for Cartoon Network's hit Ben
10 animated series, Playmates Toys will expand its toy line in
2018 to include an all new assortment of action figures,
feature-driven deluxe figures, Omnitrix-inspired role play and
more. The Cartoon Network series is centered on the adventures of
fun loving, 10-year-old, Ben
Tennyson, who finds the Omnitrix, a mysterious watch that
transforms him into 10 different heroic aliens.
New additions to the line include the expansion of the highly
detailed and articulated action figure assortment, which
will now feature figures inspired by the Omni-Enhanced™ theme in
season two of the animated series. The Omni-Launch Battle
Figures allow kids to launch and transform their favorite Ben
10 alien heroes right from the Omnitrix, ready for battle! New
Deluxe Action Figures transform from Ben to Alien with a
quick and easy activation and new vehicles inspired by the
Alien's home worlds come with an exclusive basic action figure. And
finally, the Alien Creation Chamber allows kids to create
their own custom mini figures by mixing and matching alien body
parts and fusing them together in the Alien Chamber.
Mysticons
Playmates Toys, the global master toy partner for Nelvana's
animated series, Mysticons, will be expanding its first-ever
action figure collection for girls to include all-new figures and
role play. The series premiered on Nickelodeon in August 2017, and tells the epic tale of four
female girls chosen to become legendary warriors to protect their
realm from evil.
The action figure assortment will grow in 2018, introducing new
figures to the current collection of highly detailed and
articulated 7-inch figures, the Lights & Sounds
Figures, which bring each of the Mysticons heroes to life, and
the Griffin & Figure Assortment. In addition to figures,
the role play segment will expand with an all-new Light Up
Bracer Assortment and a Dress Up Assortment,
allowing girls to easily transform into their favorite Mysticons
warrior.
DreamWorks Voltron Legendary Defender
Playmates Toys is the master toy licensee for DreamWorks
Voltron Legendary Defender, which is now streaming on
Netflix, with season five set to debut on March 2. The line will continue to grow in 2018
with the addition of a classic line of figures and more. The series
is a contemporary reimagining of the pop culture phenomenon
featuring five young pilots of mystical robot lions that combine to
form Voltron, the legendary defender of the universe.
New introductions for 2018 include the Classic Legendary Lion
Assortment, which features five Classic Legendary Lions that
combine to form a fully-articulated 16" Classic Voltron figure with
a chest that lights up and over 60 sounds from the original 1984
show. Additionally, the 12" Defender Voltron, an all-new
version of Voltron, features a projectile launching shoulder cannon
and Voltron's shield.
About Playmates Toys
With a history of over 50 years, Playmates Toys is today among the
most well-respected and innovative marketing and distribution
companies in the global toy industry with a proven history in the
creation of imaginative products as well as the development and
management of profitable, long-term brand franchises. Key
brands include Teenage Mutant Ninja Turtles, Voltron
Legendary Defender, Ben 10 and Mysticons. From
its offices in Hong Kong and
California, Playmates
designs, develops, markets and distributes its products
in over 60 countries worldwide. For more information, visit
http://www.playmatestoys.com.
About Nickelodeon
Nickelodeon, now in its 38th year, is the number-one
entertainment brand for kids. It has built a diverse, global
business by putting kids first in everything it does. The company
includes television programming and production in the United States and around the world, plus
consumer products, digital, recreation, books and feature films.
Nickelodeon's U.S. television network is seen in more than
90 million households and has been the number-one-rated kids'
basic cable network for 22 consecutive years. For more information
or artwork, visit http://www.nickpress.com. Nickelodeon and all
related titles, characters and logos are trademarks of Viacom Inc.
(NASDAQ: VIA, VIAB).
About Cartoon Network Enterprises
Cartoon Network Enterprises (CNE) is responsible for building
consumer products and merchandising programs for a wide range of
brands by securing and supporting long-term licensing partnerships
across all categories. As the global branding and merchandising arm
of Cartoon Network and Adult Swim, the division manages the
consumer product programs for the networks' award-winning original
programming, brands and characters including Ben 10,
Adventure Time, The Powerpuff Girls, Steven Universe, The Amazing
World of Gumball, Mighty Magiswords, and We Bare Bears, as well
as Rick and Morty on Adult Swim.
Cartoon Network is Turner's global entertainment brand and
the # 1 animation network in the U.S., offering the best in
original content for kids and families with such hits
as, Adventure Time, The Powerpuff Girls, Steven Universe,
We Bare Bears and The Amazing World of
Gumball. Seen in 192 countries and over 400 million homes,
Cartoon Network is known for being a leader in innovation with its
approach to engaging and inspiring kids at the intersection of
creativity and technology. Its pro-social initiative, Stop
Bullying: Speak Up is an acknowledged and often used
resource for kids and adults looking for tools that can assist in
dealing with the ongoing issue of bullying.
Cartoon Network is part of Turner, a Time Warner
company that creates and programs branded news, entertainment,
animation and young adult multi-platform content for consumers
around the world. Turner brands and businesses include CNN/U.S.,
HLN, CNN International and CNN.com, TBS, TNT, TCM, truTV, Cartoon
Network, Boomerang, Adult Swim, Turner
Sports, Bleacher Report, iStreamPlanet and ELEAGUE.
About Nelvana
Nelvana is Canada's premier
animation company and a world-leading producer and distributor of
children's content. Nelvana has delighted audiences around the
globe for more than 40 years with a vast library of more than 4,000
episodes from original, award-winning series
like Babar and Franklin. Nelvana's
content is distributed in more than 160 countries worldwide and
broadcasts across Corus Entertainment's suite of leading kids
networks. Nelvana Enterprises, the global licensing and
merchandising arm of Nelvana, manages the organization's portfolio
of in-house and third-party brands with offices in Toronto and Paris. Nelvana Studio, with offices in
Toronto and Montreal, employs more than 300 Canadian
artists working with local and international producers to create
premium children's content for a global stage. For more
information, visit www.nelvana.com.
About Universal Brand Development
Universal Brand Development globally drives expansion of the
company's intellectual properties, franchises, characters and
stories through innovative physical and digital products, content,
and consumer experiences. Along with franchise brand
management, Universal Brand Development's core businesses include
Consumer Products, Games and Digital Platforms, and Live
Entertainment based on the company's extensive portfolio of
intellectual properties created by Universal Pictures, Illumination
Entertainment, DreamWorks Animation, and NBCUniversal cable and
television. Universal Brand Development is a business segment
of Universal Filmed Entertainment Group, and part of NBCUniversal,
a subsidiary of Comcast Corporation. For more information, please
visit: www.universalbranddevelopment.com
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SOURCE Playmates Toys