Cultivate Brands Acquires Premier Executive and Leadership Coaching Firm Petra Coach
April 24 2024 - 1:00PM
Business Wire
Cultivate Brands, the award-winning business and financial
back-office advising powerhouse comprised of Cultivate Advisors and
Breakwater Accounting, announced the acquisition of Petra Coach,
the premier executive and leadership team coaching firm. With a
proven track record of helping small and medium-sized businesses
grow, scale, and become exit-ready, the Petra Team of business
coaches will bring additional resources and solutions to better
serve Cultivate Brands’ community of entrepreneurs.
Petra Coach, founded by entrepreneur and author Andy Bailey in
2011, helps leaders and their teams build vital habits and
strategies for success. When partnering with Petra, members get a
personal Coach with hands-on entrepreneurial experience who dives
deep into the company's finances, structure, and culture to create
a three to five-year roadmap for success. Members also get an
Accountability Coach to stay on track. With exclusive access to the
Petra Platform and its interactive dashboards, scorecards, and
performance management tools, members can monitor progress in real
time. Members also benefit from monthly webinars, workshops, forums
with industry experts, and support from a vast network of members.
On average, businesses working with Petra Coach see a 33% increase
in revenue and a 19% increase in profit.
“We’re excited to be partnering with Petra Coach and can’t wait
to bring our combined talent, expertise, and value to our clients,”
said Casey Clark, Co-Founder and CEO of Cultivate Brands. "With the
stressors of the current economy, the need for a portfolio of our
services has never been more important. With Cultivate’s one-on-one
coaching and Petra’s team approach, we’re well positioned to
support enterprises across all levels, from owners and the
executive team to middle management and frontline personnel."
"When Casey and I started to explore bringing Petra and
Cultivate together, we quickly learned how in sync and
complementary our two companies are and how we would be stronger
together," said Andy Bailey, Founder and CEO of Petra Coach. "By
joining forces, we can now offer the organizations we work with an
even deeper level of support and sector knowledge acquired helping
thousands of businesses grow and scale."
Named five times to the Inc. 5000, the annual rankings of the
fastest-growing private companies in America, and Inc.’s Best
Workplaces list, Petra Coach will operate as an independent
subsidiary of Cultivate Brands. Bailey will remain at Petra,
managing his roster of clients while supporting the next chapter of
Petra’s growth as a strategic advisor. Mandy Burage will continue
to serve as President of the organization.
"We're excited to team up with Cultivate to bring these two
incredibly strong, successful businesses together and maximize our
impact on our members' entrepreneurial journeys," said Burage.
About Cultivate Brands
Cultivate Brands is the business and financial back office
advising powerhouse that brings together the best-in-class services
of Cultivate Advisors' one-on-one tailored business coaching with
Petra Coach's executive and leadership development services and
Breakwater Accounting's bookkeeping, payroll, and financial
expertise. Featured for the fifth year in a row on the 2023 Inc.
5000, Cultivate Brands has helped thousands of businesses and
nonprofits scale, grow, and become exit-ready.
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Siobhan Lally Cultivate Brands slally@cultivateadvisors.com
773.627.4578