BOLOGNA, Italy, Oct. 20, 2021 /PRNewswire/ -- As part of the
China Forum organized in MacFrut, the companies involved in the
project The European Art of Taste had the opportunity to present
themselves to the Asian market with a webinar that saw the
participation of 111 Chinese companies and professionals and buyers
in the fruit and vegetable sector.
Federico Milanese, Marketing
Manager, presented Jingold, one of the most important kiwifruit
companies all over the world. Jingold's strength lies precisely in
varietal research and in the continuous improvement of its
production processes. The extension and spread of crops in both
hemispheres in fact guarantees differentiated production (green,
yellow and red) and availability throughout the year.
Born in 2001 as the exclusive licensee of Jintao, Jingold today
counts on the production of 800 farmers all over the world, with a
total extension that, for the yellow kiwifruit (Jintao and Jryan),
is 1500 ha in Europe and 500 ha in
the rest of world including South
America and China, for a
total of 20,000 tons. The production of green kiwifruit (Hayward
and Boerica) is of 50,000 tons. The red kiwifruit, winner of the
Fruit Logistica Innovation Award 2019 for its tropical taste and a
longer shelf life, has a production area of 100 ha.
Jingold has focused on China by
increasing the extension up to 800 ha and launching the GoodWave
brand. "Increasing production in China," said Federico
Milanese, "is one of our main objectives for three reasons:
proximity to our consumers, increasing availability in Asia and reducing the climate impact by
reducing distances. This is also demonstrated by the launch of
GoodWave, the Shanghai-based brand
dedicated to the Asian market which has shown continuous growth in
terms of sales and appreciation for quality."
Jingold is one of the world's kiwifruit specialist, guaranteeing
excellence in terms of taste, quality and food safety through
sustainable production processes and innovative strategies that
allow the well-being of producers and the good health of
consumers.
The European Art of Taste project will continue to promote the
masterpieces of nature and art throughout 2021, involving
consumers, journalists and professionals in incoming, in-store
events and fairs, in partnership with European Union and the
companies Apofruit, Origine Group, Jingold, King Fruit and RK Growers.
For further information and details: www.europeanartoftaste.com;
www.europeanartoftaste.ch