CONSHOHOCKEN, Pa., Nov. 30, 2020 /PRNewswire/ -- David's
Bridal, the nation's leading bridal and special occasion authority
is celebrating 70 years in the dress and gown business. In addition
to being an industry leader in all things bridal, bridesmaids, and
wedding decor, David's also offers a broad assortment of everything
a woman needs for any special occasion, including prom and
homecoming dresses, fashion accessories, shoes, and jewelry.
David's has earned its name as a comprehensive wedding
resource and a destination for all special occasion and party goers
alike.
Founded in Fort Lauderdale in
1950, David's began as a stand-alone neighborhood bridal
shop. Today, David's is a trusted wedding and dress
destination with a robust ecommerce site that features 3D and
augmented reality imagery, and over 300 stores across the US,
Canada, UK, and Mexico. Over
their 70-year history, they have served over 35 million brides,
bridesmaids, mothers, and grandmothers of brides and grooms.
Here are seven fun facts about the wedding industry:
- Queen Victoria started the white
wedding dress trend in 1840.
- Wedding rings are worn on the fourth finger of the left hand
because it was once thought that a vein in that finger led directly
to the heart.
- The tradition of a bride wearing "something old, something new,
something borrowed, something blue," comes from an Old English
rhyme. Something old represents continuity, something new offers
optimism for the future, something borrowed symbolizes borrowed
happiness, and something blue stands for purity, love, and
fidelity.
- Ancient Greeks and Romans thought the veil protected brides
from evil spirits.
- Las Vegas is the most popular
destination wedding location, with more than 100,000 weddings every
year.
- Flower girls traditionally threw flower petals in the bride's
path to lead her to a sweet, plentiful future.
- In the United States,
seventeen tons of gold are made into wedding rings each year.
"This is a brand with deep history, heritage, and legacy," said
Jim Marcum, Chief Executive Officer
of David's Bridal. "A brand so committed to their customer, so
passionate about giving her the best experience possible, so
dedicated to celebrating her and being by her side every step of
the way. I am immensely proud of what we have been able to
accomplish with her mind. From changing policies to better
serve our customers, to investing in digital and technological
advancements, acquisitions, large scale partnerships, and in-store
developments and expansion, I am so proud at how far we have come,
and incredibly excited for what's next."
David's has continually introduced new categories to round out
their customer shopping experience from gifts, favors, and
décor to fashion accessories, Prom, and dresses for girl's
nights out. Since their inception, David's has pioneered industry
leading initiatives, such as offering price parity for all gowns
and including real people in their ad campaigns.
The past two years for David's have been an especially dynamic
time in terms of programs designed to give customers a
best-in-class experience, including:
- The asset acquisition of technology company, Blueprint
Registry
- The launch of Zoey, their online stylist and messaging
concierge
- Launching a full suite of Wedding Planning Tools including a
Vision Board, Wedding Planning Checklist, Registry, and Wedding
Website Builder
- Expanding upon their unparalleled color technologies and
introducing over 60 colors unique and exclusive to David's
- Partnering with JOANN Stores to provide over 50,000 protective
masks to medical facilities during Covid-19
- Launching #FrontlineFierce and giving away hundreds of wedding
gowns to first responders
- Partnering with mobile wallet marketing platform,
Popwallet
- Introducing Virtual Stylists and Virtual Video Appointment
Experiences
- Introducing 3D & AR Technologies on their website in
partnership with Vertebrae
- Launching their "All in One Place Alterations" Program
- The asset acquisition of premier online wedding destination,
Rustic Wedding Chic
- Announcing an exclusive menswear partnership with The Black
Tux
In celebration of their 70th Anniversary, David's
will be offering robust discounts and up to 70% off their
merchandise both online and in-store, as well as social media
giveaways. The brand is thrilled to build excitement throughout
their anniversary celebration and is eager to share additional
announcements on projects and programs they have been tirelessly
working through in early 2021.
About David's Bridal
With 70 years of experience dressing customers for all of life's
special occasions, David's Bridal is built on the idea that
everyone deserves to have the attire of their dreams regardless of
style preference, shape, size, or budget. We believe in
inclusivity, authenticity, and empowerment, and it is our mission
to help anyone and everyone find the look that will allow them to
be the best, most genuine version of themselves on their wedding
day or any special occasion. David's Bridal is dedicated to helping
each customer, with the assistance of online planning tools,
knowledgeable stylists, and expert tailors who will guide them
through the entire purchasing journey. With more than 300 stores
located across the US, Canada, UK,
and franchise locations in Mexico,
we offer the convenience of one-stop shopping for the entire
wedding party and beyond. To learn more about David's Bridal,
visit www.davidsbridal.com, Rustic Wedding Chic, and
connect on social media
through Instagram, YouTube, Pinterest, Facebook, Twitter,
TikTok, and LinkedIn.
Media Contact:
David's Bridal
mediarequests@dbi.com
View original content to download
multimedia:http://www.prnewswire.com/news-releases/davids-bridal-celebrates-70th-anniversary-with-giveaways-prizes-and-special-offers-to-honor-customers-past-and-present-301181763.html
SOURCE David's Bridal, Inc.