Live stream event delivers fans first
experience
TORONTO, Oct. 3, 2017 /CNW/ - On Tuesday, Canada's iconic retailer, Hudson's Bay,
unveiled the Team Canada Collection that will outfit Canadian
athletes at the upcoming Olympic and Paralympic Winter Games
PyeongChang 2018. Fifteen Canadian PyeongChang 2018 hopefuls
showcased the collection including looks for the opening and
closing ceremonies at a live public event that gave fans the first
look at the new kit. The event was simultaneously broadcast on
Facebook Live, engaging fans across the country and around the
world.
Hudson's Bay Company, a Premier Partner of the Canadian Olympic
Committee and the Canadian Paralympic Committee has raised more
than $41 million to date from the
sale of the company's iconic Red Mittens, Para Flip-Flops and
additional programs. The money raised helps to provide access to
elite coaching, equipment, sport medicine, nutrition and other
high-performance resources that make up a world-class daily
training environment.
DOWNLOAD: High-resolution photos and b-roll from the event
"As the Official Outfitter of the Canadian Olympic and
Paralympic Teams, HBC is proud to support our athletes and connect
our country through the passionate spirit of the Games," said
Alison Coville, President, Hudson's
Bay. "We are excited to unveil this new collection today and to
launch the 9th edition of our now iconic Red
Mittens which directly help our athletes achieve their
dreams. Wearing the mittens is a fun and easy way for
Canadians to show their support for Team Canada."
"Hudson's Bay has again delivered an iconic Canadian design for
the PyeongChang 2018 Winter Games that our athletes and
coaches will wear with absolute pride," said Chris Overholt, CEO & Secretary General of
the Canadian Olympic Committee. "Thanks to these amazing Hudson's
Bay designs, our Canadian Olympic Team will be outfitted in a
uniform that will be the envy of the world."
"The Canadian Paralympic Committee is thankful for its
longstanding partnership with HBC as the Official Outfitter of Team
Canada and its support of the Paralympic Foundation of Canada through sales of the Para Flip-Flops
and other programs," said Marc-André Fabien, President of the
Canadian Paralympic Committee. "We are particularly delighted that
Hudson's Bay's collection for the PyeongChang 2018 Canadian
Paralympic Team has been designed with accessibility in mind,
tailored to fit athletes who use wheelchairs or have other
disabilities. And as always, the clothes feel fantastic to wear!
With 156 days to go until the PyeongChang 2018 Paralympic Winter
Games, we look forward with great anticipation to Canada delivering a strong performance in
South Korea."
The launch event took place at CF Toronto Eaton Centre, Home of
Team Canada and was hosted by radio personality Patrick Langlois and two-time Olympic bronze
medallist Roseline Filion.
Hudson's Bay provides each Olympic and Paralympic Team member
with a full uniform kit that includes complete looks for opening,
closing and podium ceremonies as well as leisurewear to wear in and
around the Olympic Village. The full clothing kit was designed
exclusively by Hudson's Bay's in-house team of designers who were
inspired by iconic Canadian winter style. The collection is proud,
vibrant, modern and Canadian. Key elements of the collection
include colour blocking in tones of red, white and black, layering,
graphic embellishments and the confident use of the Maple Leaf.
Inspired by a fierce Canadian spirit and a strong sense of
connection, the official Team Canada replica wear will be available
at all Hudson's Bay locations across Canada beginning October 2017, and online at thebay.com. Priced
from $10 to $114.99 for Accessories;
$20 to $55 for Kids/Infants; and
$35 to $225 for Men's/Women's
Clothing and Outerwear, the full collection will dress Canadians in
a way that connects us to share in a momentous patriotic
experience, spreading the Games spirit from
coast-to-coast-to-coast.
ABOUT HBC
HBC is a diversified global retailer focused on driving the
performance of high quality stores and their all-channel offerings,
growing through acquisitions, and unlocking the value of real
estate holdings. Founded in 1670, HBC is the oldest company in
North America. HBC's portfolio
today includes formats ranging from luxury to premium department
stores to off price fashion shopping destinations, with more than
480 stores and over 66,000 employees around the world.
HBC's leading banners across North
America and Europe include
Hudson's Bay, Lord & Taylor, Saks Fifth Avenue, Gilt, Saks OFF
5TH, Galeria Kaufhof, the largest department store group in
Germany, and Belgium's only department store group Galeria
INNO.
HBC has significant investments in real estate joint ventures.
It has partnered with Simon Property Group Inc. in the HBS Global
Properties Joint Venture, which owns properties in the United States and Germany. In Canada, it has partnered with RioCan Real
Estate Investment Trust in the RioCan-HBC Joint Venture.
ABOUT HUDSON'S BAY
Hudson's Bay Company, incorporated in 1670, is North
America's oldest company. Hudson's Bay has grown to
become Canada's most prominent department store, today
operating 90 full-line locations and thebay.com. For the first
time since the banner's inception, Hudson's Bay will open
outside of Canada with 10 new stores in the
Netherlands in 2017, and an online shopping destination
at hudsonsbay.nl. This expansion will introduce a new and
exciting shopping experience in the Netherlands, catering to the Dutch
market. Hudson's Bay has established a reputation for
quality, service, and style by offering well-edited assortments of
exclusive and popular fashion, beauty, home and accessory designers
and brands, as well as exclusive food concepts. It is part of
the Hudson's Bay Company brand portfolio.
ABOUT THE CANADIAN OLYMPIC COMMITTEE
The Canadian Olympic Committee leads the achievement of the
Canadian Olympic Team's podium success and advances Olympic values
in Canada. Independent and
predominantly privately funded, the Canadian Olympic Committee
delivers resources that Canada's
elite athletes need to perform at their best and give their
everything every day. The backbone of Canada's Olympic movement, the Canadian
Olympic Committee works with National Sport Federations to prepare
the Team for the Olympic, Youth Olympic and Pan American Games. By
sharing our athletes' stories, we inspire all Canadians through the
power of sport: 24 hours a day, 7 days a week, 365 days a year.
ABOUT THE CANADIAN PARALYMPIC COMMITTEE
The Canadian Paralympic Committee is a non-profit, private
organization with 25 member sports organizations dedicated to
strengthening the Paralympic Movement. The Canadian Paralympic
Committee's vision is to be the world's leading Paralympic nation.
Its mission is to lead the development of a sustainable Paralympic
sport system in Canada to enable
athletes to reach the podium at the Paralympic Games. By supporting
Canadian high performance athletes with a disability and promoting
their success, the Canadian Paralympic Committee inspires all
Canadians with a disability to get involved in sport through
programs delivered by its member organizations. For more
information, visit www.paralympic.ca
SOURCE Hudson's Bay