NEW YORK, June 19, 2017 /PRNewswire/ -- Patrick Mimran — a multimedia artist known in
business circles for saving Lamborghini from bankruptcy in the
'80s, later selling it to Chrysler — has developed the new Aphos
App, a free messaging system that enables users to create digital
"billboards" and share them with other Aphos users and on social
media platforms.
Aphos allows users anywhere in the world to create their own
billboard with quotes, aphorisms and comments about art, politics,
news, fashion, music or any subject related to their daily lives
and interests. They can publish billboards on the app for Aphos
followers, send billboards to friends via email and share them
using Instagram, Facebook, Twitter, WhatsApp, Pinterest or other
social media sites.
"Aphos provides an opportunity to express yourself about any
subject and share it with an international audience. What you write
will ultimately be seen by millions of users worldwide," said Mimran. "It is an open network not
limited to only your friends and immediate contacts. So you are not
limited to expressing your thoughts only to people who know and
like you and might ultimately have the same point of view as you
do. And, the people who respond will do so not because of how you
look, but based on what you say or think."
The app was inspired by Patrick
Mimran's Billboard Project, a comprehensive series of
billboards posted in Chelsea, New
York and worldwide between 2000 and 2012. With them, he used
advertisement billboards as a platform for short aphorisms that
provided commentary about art and the relationships between
artists, critics, curators and art dealers. Written about in The
New York Times, Paris Match
and other media outlets, the billboards attracted a substantial fan
base.
"Smartphones gave me the opportunity to expand my billboard
installations into a wider audience, and most importantly to allow
anyone from any country and in any language to participate and have
an open platform where they could express themselves on any
topics," he said.
The Aphos app is available on App
Store and Google Play stores.
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SOURCE Aphos