Augmented Reality Market research Report: High Potential - How a Range of Emerging Technologies will Transform Pretty much Ev...
October 28 2016 - 7:53AM
Business Wire
Research and Markets has announced the addition of the
"Augmented Reality: High Potential" report to their offering.
Most emerging technologies are over-hyped, with start-up CEOs,
venture capitalists and the trade media usually working to create a
wave of euphoria, which eventually breaks on the rocks of reality
when people realize that the story doesn't add up.
But Augmented Reality (AR) is a rare example of a technology
that is, if anything, underhyped and the numerous detailed use
cases, visualizations and analysis included in this report will
demonstrate why.
Including detailed reviews of all the leading players and
startups plus extensive analysis and deep insights this report
shows why and how AR will utterly transform our interface with the
web.
By enabling the visual web' AR will redefine how we interface
with others and how we access digital content and services.
Most advertisers - being visual, creative people - are yet to
fully appreciate just how different, and superior digital
advertising will be with AR. And eCommerce, more properly viewed as
vCommerce in an AR setting, will also be transformed with the
arrival of holographic , artificially-intelligent sales assistants
and conversational purchasing.
Meanwhile, a mature implementation of AR will result in major
downsizing of traditional physical screen markets, such as tablets,
PCs, TV sets and even smartwatches.
While these bold statements might seem to epitomize the sort of
hype we dismissed earlier, our analysis is that - this time - the
hype is justified.
Key Topics Covered:
1. Executive Summary
2. Definition
3. Market Landscape: Leading Companies
4. Future Applications of Augmented Reality
5. Technology
6. Upcoming Disruption
Companies Mentioned
- Apple
- Facebook
- Google
- Google Glass
- Tango
- Microsoft
- Samsung
- Sony
- Atheer
- Augment
- Blippar
- Layar
- Magic Leap
- Meta
- INDE
- Osterhout Design Group (ODG)
- Pokemon Go
- Snapchat
- ViewAR
For more information about this report visit
http://www.researchandmarkets.com/research/jmdps8/augmented
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161028005441/en/
Research and MarketsLaura Wood, Senior
Managerpress@researchandmarkets.comFor E.S.T Office Hours Call
1-917-300-0470For U.S./CAN Toll Free Call 1-800-526-8630For GMT
Office Hours Call +353-1-416-8900U.S. Fax: 646-607-1907Fax (outside
U.S.): +353-1-481-1716Related Topics: Virtual and Augmented
Reality