NUREMBERG, Germany, February 4,
2016 /PRNewswire/ --
- Brazil climbs ahead of
Greece, widening lead over
Argentina
- Russia, China and Singapore push Argentina to bottom of the top
half
- Mexico overtaken by
Czech Republic and India
Brazil has widened its lead
over Argentina in the annual
Anholt-GfK Nation Brands IndexSM
(NBISM).
In 2014, Brazil led
Argentina by just one place
(standing 21st and 22nd respectively). In the
latest survey, however, Brazil has
rebounded, climbing ahead of Greece to take the 20th position,
while Argentina has been overtaken
by Russia, China and Singapore and now lies in 25th
place.
Mexico, the third most highly
rated Latin American country, suffered a drop in ranking, slipping
back to 31st place, with the Czech Republic and India, which both made strong gains this year,
jumping ahead. Peru has been
overtaken by Egypt, thus widening
Chile's lead over Peru.
Anholt-GfK NBI[SM] overall ranking - Latin American
countries
2015 rank 2014 rank 2013 rank
20 Brazil 21 20
25 Argentina 22 24
31 Mexico 29 30
35 Chile 35 38
37 Peru 36 37
43 Ecuador 43 43
44 Colombia 44 44
Brazil, Argentina and Mexico seen as strongest in their
'Culture'; Chile and Ecuador in their
'Governance'
The NBISM study measures global perceptions of the
national image of 50 countries worldwide. Respondents from around
the globe are asked to assess each country on 23 separate
attributes, which combine to form six core dimensions: Exports,
Governance, Culture, People, Tourism and Immigration / Investment.
These six dimensions produce the country's overall NBISM
ranking.
Brazil (20th in the overall
ranking) is well-regarded by the global public for its Culture,
earning a top-10 finish in this area, and for its Tourism, where it
is rated 16th. The areas that hold Brazil back from doing even better are global
perceptions of its Governance and Exports (standing 26th
and 25th respectively).
Argentina, which ranks
25th overall, is also ranked 25th for
Governance, putting it just ahead of Brazil in this area - but wins higher global
credit for its Culture and People - standing at 17th and
22nd respectively.
Mexico (31st
overall) performs well for both its Culture and Tourism - beating
over half of the other nations to finish 22nd and
23rd, respectively, for these areas.
For Chile and Ecuador, their overall nation brands are
bolstered by the global public's regard for their Governance. Both
nations win their highest ranking for this area, standing at
29th and 36th, respectively.
Vadim Volos, GfK's senior vice
president of public affairs and consulting, comments, "With the
Olympics being held in Rio this year, this is an excellent
opportunity for LatAm nations to promote the strongest elements of
their international image to attract more global citizens to visit
and do business within the continent."
For more information, please contact please visit
http://www.gfk.com or follow GfK on Twitter:
https://twitter.com/GfK