Sky PLC Sky backs InCrowd (8700N)
February 03 2016 - 2:00AM
UK Regulatory
TIDMSKY
RNS Number : 8700N
Sky PLC
03 February 2016
3 February 2016
Sky backs InCrowd
Sky has invested GBP0.3 million in mobile fan engagement and
sports marketing company InCrowd. The investment in the UK-based
company follows a series of Sky partnerships with pioneering
technology companies in the US, helping to accelerate
innovation.
InCrowd, formed by the team behind the world's leading sports
data company, Opta, specialises in developing mobile apps, offering
real time content, match analysis and interactive games, providing
clubs and rights holders with a direct way to engage with fans.
Sky Sports, which has developed some of the UK's most popular
digital channels, will work with InCrowd to explore new ways of
delivering the best content to sports fans.
InCrowd has also developed its own connectivity software that
sits within its apps, allowing phones to share all available
connectivity, rather that compete for it. Any information requested
by an app user without a signal can be provided by the network,
while the more phones that join the network, the better the
solution works.
Sky, which offers fast, reliable connectivity to thousands of
venues around the country through its Wi-Fi business, The Cloud,
will work with InCrowd to develop in-stadia connectivity even
further.
Emma Lloyd, Director of Corporate Development & Strategic
Investments at Sky, commented: "This is the latest in a series of
investments in pioneering technology companies, which we know bring
real benefits to customers. We're really looking forward to working
with InCrowd, a company that shares our passion for innovation, and
for finding new and exciting ways to deliver content."
Aidan Cooney, Co-Founder and CEO, InCrowd commented. "Sky are
world leaders in delivering content to sports fans wherever they
are. We're incredibly excited to be working with them to explore
new ways of engaging with fans."
This partnership follows recent Sky investments in programmatic
advertising company DataXu and OTT video company TV4 Entertainment.
Sky has previously invested in a number of other pioneering US
technology companies, including the leading online sports network
Whistle Sports, IP streaming service provider Roku and cinematic
virtual reality company Jaunt.
Notes to editors:
1) References to InCrowd are to InCrowd Sports Limited
2) Gross assets subject to this transaction were GBP0.3m
3) Profits attributable to the assets subject to this transaction were GBPnil
For further information, please contact:
Sky
Euan Fordyce
Email: euan.fordyce@sky.uk
Tel: 020 7032 3276
InCrowd
Archie Woodhead
Email: archie.woodhead@incrowdsports.com
Tel: 020 3137 9873
About Sky
Sky is Europe's leading entertainment company, serving 21
million customers across five countries: UK, Ireland, Germany,
Austria and Italy. We offer the best and broadest range of content,
deliver market-leading customer service and use innovative new
technology to give customers a better TV experience, whenever and
wherever they choose.
Sky has annual revenues of over GBP11 billion and is Europe's
leading investor in television content with a combined programming
budget of GBP4.9 billion. The group employs 30,000 people and is
listed on the London Stock Exchange (SKY).
For more information visit www.sky.com/corporate
About InCrowd Sports
InCrowd is a sports marketing company that uses technology to
bring fans closer to the teams they are passionate about. They
build club apps based on proprietary TribeHive Connect software,
which networks all phones with the app installed, boosting
connectivity in sports stadiums, dramatically improving fans'
access to data.
InCrowd enables fans to directly participate via their smart
phone, expressing their views, opinions and predictions to each
other and via the stadium's big screen. This also provides a
platform for clubs to build one to one relationships with their fan
base, whether they're watching from the stands, the pub, or their
home.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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