Location Sciences Group PLC Advisory Panel Appointment (4164V)
April 08 2019 - 3:58AM
UK Regulatory
TIDMLSAI
RNS Number : 4164V
Location Sciences Group PLC
08 April 2019
8 April 2019
Location Sciences Group PLC
("Location Sciences" or the "Company")
Advisory Panel Appointment
Location Sciences appoints ad-tech heavyweight Paul Thompson to
join Advisory Panel
Location Sciences (AIM: LSAI), the leading mobile location data
and intelligence expert, announces the appointment of Paul Thompson
to strengthen its Advisory Panel. Paul will advise the Company on
its strategy and partnerships as well as the global expansion of
Verify; the world's first independent location verification
platform.
Paul Thompson takes on this new role following six years at Blis
Media, the location data technology company, where he was most
recently Chief Revenue Officer. Prior to this he worked in a number
of senior roles across the media and advertising industry. His
recent experience also includes private equity backed growth
businesses, going through rapid transformation and global
expansion, such as Time Out and Yahoo.
Paul's extensive experience working with media owners, media
agencies and advertisers means that he has an in-depth
understanding of the pressures companies are under to verify the
accuracy of location data signals and to provide advertisers with
100% confidence and transparency.
His knowledge will help the Location Sciences team to lead the
fight against location ad-fraud and identify new opportunities to
expand the portfolio of Location Sciences' products.
Mark Slade, Chief Executive Officer, of Location Sciences,
commented: "We are continuing to invest in our team and our
platform to deliver strong results for our customers. Paul joins us
at a time of significant growth, when brands and agencies are
waking up to the need to optimise location-targeted campaigns and
enhance their effectiveness. He will bring valuable experience and
insights to support our growth."
Paul Thompson commented: "I have known and respected Mark Slade
for years and the opportunity to join an independent authority
within the location sphere was too much of an opportunity to
refuse. I am looking forward to bringing some new perspectives to
the Location Sciences team, drawing on my background working with
leading media, data and ad tech companies. The industry is maturing
at a fast pace, and Location Sciences has a solution to bring the
confidence and transparency that was previously lacking in the
industry and which I wish had been available in my previous
role.
There is an urgent need in the industry to increase the
precision and effectiveness of online ad campaigns in the same way
viewability, brand safety and anti-fraud measures are deployed on
campaigns as standard. I truly believe Location Sciences will
benefit the entire location industry, particularly the specialist
DSPs who have invested in developing location technologies which
can now be deployed with confidence and transparency.
This is a fantastic opportunity to work with an organisation
which can finally bring integrity, transparency and trust to the
location data marketplace. They are answering the questions which
need to be answered."
For further information please contact:
Location Sciences Group PLC via Milk and Honey PR
Mark Slade, Chief Executive
Officer
David Rae, Chief Financial
Officer
Stockdale Securities Limited Tel: +44 (0)20 7601 6100
Tom Griffiths
David Coaten
Milk & Honey PR Tel: +44 (0)20 3637 7310
Kirsty Leighton
Jessica Ballinger
About Location Sciences Group PLC:
Location Sciences is a global location intelligence data
verification provider company. Working in partnership with brands
and media agencies to reduce their ad wastage and improve the
effectiveness of their location-based advertising campaigns.
The location data marketplace remains unregulated and
un-monitored, with an estimated $19 billion wasted on ad fraud in
2018 alone. Location Sciences has developed the world's first truly
independent location verification product, Verify. Utilising
sophisticated machine learning and pattern recognition technology
Verify identifies location-data inaccuracies and ad fraud.
Through Verify, Location Sciences is shining a light on location
data inaccuracy and fraud with the aim of bringing back integrity,
transparency and trust to the marketplace.
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contact rns@lseg.com or visit www.rns.com.
END
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