NEW
YORK, Dec. 5, 2022 /PRNewswire/ -- Magellan AI,
the podcast analytics platform with the world's largest database of
podcast advertising data, today announced a new collaboration with
Experian, the world's leading information services company.
Experian's Identity Graph will power Attribution by Magellan
AI. The new attribution platform was recently announced and
will enable podcast advertisers and publishers to gain insights
into campaign performance and success within the Magellan AI
dashboard.
"The diversification of podcast hosting and listening platforms
can lead to wildly varying data coming from publishers and
advertisers," said Cameron Hendrix,
CEO and co-founder of Magellan AI. "Through collaboration with
Experian, we can map data with precision to clean up reporting for
our clients and provide them with incredibly accurate attribution
results."
"Advertisers and marketers want to be confident in planning,
optimizing and measuring the success of their campaigns," said
Chris Feo, SVP Sales and
Partnerships, Experian Marketing Services. "While fragmentation
continues to challenge marketers, we're excited to work with
Magellan AI to enable more intelligent podcast
campaigns."
Magellan AI will utilize Experian's Identity Graph, a
privacy-safe digital cross-device technology providing the most
comprehensive and differentiated digital identity resolution. Along
with industry leading podcast advertising intelligence, marketers
will have access to precision insights to optimize and measure
their podcast campaigns.
"Identifying podcast audiences and unique households can be a
challenge in an open ecosystem with limited data input," said
Bryan Barletta, founder of Sounds
Profitable. "Magellan AI's approach in using Experian's Identity
Graph will enhance their ability to accurately calculate reach and
frequency to provide reliable measurement and attribution data.
Publishers and advertisers need to prioritize independent solutions
like Magellan AI, who are dedicated to solving for this critical
piece of the podcast ecosystem."
"By working with Experian," adds Magellan AI Head of Publisher
Partnerships Jim Ballas, "we're partnering with the market leader
in data privacy, not only setting us up to respect listener privacy
now and in the future, but also providing unmatched accuracy and
depth of insight on attributable behavior."
Attribution by Magellan AI is currently in its beta, with plans
to make it widely available in Q1 2023. Sign up for the beta
program today by visiting https://www.magellan.ai/attribution.
About Magellan AI
Magellan AI is the source for market intelligence on podcast
advertising. Magellan AI has created the world's largest database
of podcast advertising data, covering activity from over 53,000
brands and 38,000 shows in the US, Canada, Australia, the UK, Germany, and now Spanish language podcasts in
the US. Media buyers at advertisers and agencies spending over
$500mm annually in aggregate rely on Magellan AI's podcast media
planning platform to find, vet and connect with podcasts.
Publishers trust Magellan AI to drive content acquisition, grow ad
sales, and make ad ops efficient. Learn more by visiting
https://www.magellan.ai
About Experian
Experian is the world's leading global information services
company. During life's big moments — from buying a home or a car to
sending a child to college to growing a business by connecting with
new customers — we empower consumers and our clients to manage
their data with confidence. We help individuals to take financial
control and access financial services, businesses to make smarter
decisions and thrive, lenders to lend more responsibly, and
organizations to prevent identity fraud and crime.
We have 17,800 people operating across 44 countries, and every
day we're investing in new technologies, talented people, and
innovation to help all our clients maximize every opportunity. We
are listed on the London Stock Exchange (EXPN) and are a
constituent of the FTSE 100 Index.
Learn more at www.experianplc.com or visit our global content
hub at our global news blog for the latest news and insights from
the Group.
Media Contact: attribution@magellan.ai
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SOURCE Magellan AI