TIDMBOOM
RNS Number : 3930I
Audioboom Group PLC
26 November 2018
26 November 2018
Audioboom Group plc
("Audioboom" or the "Company")
Trading Update and Audioboom Originals Network progress
report
'Dead Man Talking' receives nearly 1 million downloads since
October launch
Audioboom (AIM: BOOM), the leading spoken word audio on-demand
platform, is pleased to provide an update on current trading and
progress with the Audioboom Originals Network ("AON").
Trading Update
Current trading remains in line with management expectations
with full year results for the 13 months to 31 December 2018
expected to be consistent with the trading update announced on 4
October 2018.
Audioboom Originals Network
Launched in H1 2017, AON now has a slate of 12 owned and
operated podcasts and co-produced shows and has grown from a
standing start to more than two million downloads per month in
October 2018. This has been driven by the popularity of shows
including 'Covert', a military documentary; 'Mafia', a true crime
history podcast; as well as the most recently launched podcast,
'Dead Man Talking'.
Dead Man Talking ("DMT")
DMT is a true crime podcast, investigating the confessions of
notorious serial killer, Ángel Reséndiz (also known as The Railroad
Killer). The Directors believe that the recent success of DMT can
be attributed to its high production values and the way that
Audioboom promoted the podcast from early October 2018 across
various digital and traditional formats. This is the first time
that Audioboom has allocated a dedicated marketing budget to an AON
production, which has generated a record return on investment. This
strategy will be repeated in 2019 on other AON productions.
DMT's marketing incorporated audio advertisements within
podcasts in the Audioboom network, via TV spots in the USA, and -
representing a first for Audioboom - outdoor billboards also across
key markets in Texas, USA, where a significant part of the story
takes place. The podcast has received outstanding reviews from The
Guardian, The Atlantic, The Austin Chronicle and Vulture, with a
behind-the-scenes look at the making of the podcast published in
British GQ.
Sponsors of the podcast include: The Economist, Audible, Condé
Nast, HelloFresh, Brooklinen, Vistaprint, Robinhood, SimpliSafe,
Stamps.com and ZipRecruiter.
Slate expansion in Q1 2019
As part of the Company's strategy for expanding and sustaining
AON, three more shows will be added to the slate in Q1 2019:
'The Narrow Caves'
The Narrow Caves is an audio drama in the horror genre
co-produced with Fangoria, the internationally distributed horror
film fan magazine. The production has been adapted by award winning
novelist, screenwriter and director S. Craig Zahler (Bone Tomahawk,
Wraiths of the Broken Land). It features voice acting by Vincent
D'Onofrio (Full Metal Jacket, Daredevil), Will Patton (Armageddon,
Falling Skies), Lili Simmons (Bone Tomahawk, Banshee) and Wyatt
Russell (Everybody Wants Some, Black Mirror).
'And That's Why We Drink'
This is a humorous look at true crime, urban legends and
paranormal phenomena. The show has furthered its relationship with
Audioboom for 2019 and will become part of AON. To date, the
podcast has accrued over 23 million listens with an average of two
million listens per month. Nearly 50% of its listens occurred via
Spotify, the music streaming service that expanded into podcast
distribution in 2018, illustrating Audioboom's ability to
disseminate AON content via global distribution channels.
'Almost Smart with Vinny'
A podcast that follows reality TV star Vinny Guadagnino (Jersey
Shore) as he learns new skills and perspectives from celebrity
guests. Vinny's knowledge of everything from world events to sexual
subcultures will be challenged and expanded each week on this
comedy podcast debut.
Rob Proctor, Chief Executive Officer of Audioboom, said: "We
have been delighted by the listeners' and industry's response to
the AON titles, especially Dead Man Talking, which has received
almost 1 million downloads in seven weeks since its launch on 2
October. It is the fastest growing show that we've ever released.
AON and co-production shows are a key focus for next year, which we
anticipate will allow us to further grow gross margins, and
potentially develop valuable IP, which we may be able to expand
into TV and film production in conjunction with our partners into
2019 and beyond".
Enquiries
Audioboom Group plc
Rob Proctor, Chief Executive Officer Tel: +44(0)20 7403
6688
Allenby Capital Limited (Nominated adviser Tel: +44(0)20 3328
and joint broker) 5656
David Hart /Alex Brearley/Asha Chotai
Novum Securities (Joint broker) Tel: +44(0)20 7399
9400
Colin Rowbury/Jon Belliss
Walbrook PR Limited (PR & IR Advisers) Tel: +44(0)20 7933
8780
Paul Cornelius / Sam Allen or audioboom@walbrookpr.com
About Audioboom
Audioboom is a global podcasting platform that consolidates the
business of on-demand audio, making content accessible,
wide-reaching and profitable for podcasters, advertisers and
brands. Audioboom operates internationally, with operations across
North America, Europe, Asia and Australia, and addresses the issue
of disparate podcast services by putting all of the pieces of the
puzzle together under one umbrella, creating a user-friendly,
economical experience.
Audioboom hosts over 14,000 content channels, with key partners
including A+E Networks (US), Associated Press (US), 'Astonishing
Legends' (US), 'Casefile True Crime' (AUS), Edith Bowman (UK),
'Felon True Crime Podcast' (AUS), 'F1:Beyond The Grid' (UK),
Jonathan Ross (UK), 'Moneycontrol Podcast' (India), 'No Such Thing
As A Fish' (UK), Red FM (India), Starburns Audio (US), 'The Cycling
Podcast' (UK), 'The Totally Football Show' (UK), 'The True Geordie
Podcast' (UK) and 'Undisclosed' (US).
Original content produced by Audioboom includes 'The 45th' (US),
'Covert' (US), 'I Almost Knew That' (India), 'The Psychology Behind
with Dr Linda Papadopoulos' (UK), 'Ctrl Alt Win Podcast' (India),
'Deliberations' (US), 'It's Happening with Snooki & Joey' (US),
'Mafia' (US), 'Mission To Zyxx' (US),' Night Call' (US) and 'The
Russell Brand Podcast' (UK).
The platform receives over 60 million listens per month and
allows partners to share their content via Apple Podcasts,
BookMyShow, Deezer, Google Podcasts, iHeartRadio, RadioPublic,
Saavn, Spotify, Stitcher, Facebook and Twitter as well as their own
websites and mobile apps.
For more information, visit audioboom.com.
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END
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