Forbidden Technologies PLC Deltatre extends Blackbird for sports
May 01 2019 - 2:01AM
RNS Non-Regulatory
TIDMFBT
Forbidden Technologies PLC
01 May 2019
1 May 2019
FORBIDDEN TECHNOLOGIES PLC
("Forbidden Technologies" or the "Company")
Deltatre extends Blackbird for sports
Forbidden Technologies plc (AIM: FBT), the developer and seller
of the market-leading cloud video platform, Blackbird, is pleased
to announce that Deltatre has signed an agreement to extend its use
of Blackbird for a further 12 months.
Deltatre is a leading global provider of digital and broadcast
services within the sports sector. The company works with rights
owners and rights holders to grow the popularity of sports by
giving fans even more exciting and immersive experiences. Achieving
this enhances the brands of sports leagues, federations,
franchises, TV networks and other content providers.
Deltatre uses Blackbird for the fast turn-around of long and
short-form game highlights and clips for a wide range of sports
including rugby, cycling and athletics. Once clipped, edited and
enriched, game highlights can be distributed to social, mobile,
web, over-the-top ("OTT") and on-demand platforms simply and
quickly. Deltatre runs Blackbird on the Microsoft Azure cloud
platform with users able to rapidly edit, manage and distribute
content collaboratively from North America and Europe, all through
a browser using limited bandwidth.
Deltatre CTO, Jon Hanford, said: "We're excited to commit to
another year leveraging Blackbird's technology to help enhance the
content our customers provide to their audiences. Their flexible
platform is best-of-breed in the space and a natural partner for a
company like Deltatre that is obsessed with maximizing fan
engagement."
Forbidden CEO, Ian McDonough said: "Deltatre is one of our key
OEM customers and we are delighted that they have extended their
partnership with us. It demonstrates the power and agility of
Blackbird when rapidly delivering high quality content to fans
across multiple online channels.
We see increasing opportunities to expand the use of Blackbird
in the sports sector as the demand for sports clips and highlights
continues to grow rapidly. Fans want to keep up with all the latest
sports action almost instantly on a variety of different platforms
and Blackbird is ideally positioned to help sports broadcasters and
rights holders meet this demand."
Contacts:
Forbidden Technologies plc Tel: +44 (0)20 8879
7245
Ian McDonough, CEO
Adrian Lambert, Marketing Director
Allenby Capital Limited (Nominated Adviser Tel: +44 (0)20 3328
and Broker) 5656
Nick Naylor
Nicholas Chambers
Yellow Jersey (Financial PR) Tel: +44 (0)776 932
Joe Burgess 5254
Felicity Winkles
About Forbidden Technologies plc
Forbidden Technologies plc (AIM: FBT, www.forbidden.co.uk)
floated in February 2000.
Forbidden develops, markets and licenses a powerful cloud video
platform using its patented Blackbird technology. The technology
underpins multiple applications, which are used by rights holders,
broadcasters, sports and news video specialists, eSports live
events and content owners, post-production houses, other mass
market digital video channels and corporations.
The Blackbird technology allows full visibility on
multi-location digital content, improves time to market for live
content such as video clips and highlights for social media
distribution, and results in much more effective monetization.
Blackbird(R) is a registered trademark of Forbidden Technologies
plc.
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END
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