Penthouse International Founder and Publisher Robert Guccione Featured in New York Magazine NEW YORK, Feb. 9 /PRNewswire-FirstCall/ -- Penthouse International (OTC Bulletin Board: PHSL), a diversified holding company with operating subsidiaries in adult entertainment and real estate, announced today that Robert Guccione, founder and publisher of the world-renowned adult entertainment magazine Penthouse was featured in the article, "The Porn King in Winter," in the February 9, 2004 issue of New York Magazine. Interested parties can view the article online at: http://www.otcfn.com/phsl. An excerpt from the article stated, "Guccione was distancing himself from the Hefner style as quickly as he could go. 'People who don't know me think badly of me,' he said. 'They think I'm like Hefner. But the fact is, I'm not a Hefner. When I give parties, I give birthday parties. I don't give parties with stars and celebrities. I don't have a lifestyle, and I never had.'" About Penthouse International, Inc. Penthouse International, Inc., through its 99.5% owned subsidiaries General Media, Inc. and Del Sol Investments LLC, is a brand-driven global entertainment business founded in 1965 by Robert C. Guccione. General Media's flagship PENTHOUSE brand is one of the most recognized consumer brands in the world and is widely identified with premium entertainment for adult audiences. General Media caters to men's interests through various trademarked publications, movies, the Internet, location-based live entertainment clubs and consumer product licenses. General Media licenses the PENTHOUSE trademarks to third parties worldwide in exchange for recurring royalty payments. Safe Harbor: This release contains statements relating to future results of the Company(including certain projections and business trends) that are "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to the availability of DIP financing for the General Media subsidiary, the impact that public disclosures of the Company's liquidity situation and Chapter 11 filing may have on the Company's businesses, the fact that no assurances can be given that the General Media Plan of Reorganization will enhance the Company's competitive position, as well as other risks and uncertainties detailed from time to time in the filings of the Company with the Securities and Exchange Commission. On August 12, 2003, General Media and its direct and indirect subsidiaries (the Debtors) filed voluntary petitions for relief under Chapter 11 of Title 11 of the United States Code in the United States Bankruptcy Court for the Southern District of New York. Penthouse International, Inc. owns 99.5% of the capital stock of General Media. Penthouse did not file for protection under the Bankruptcy Code and its activities are not subject to Bankruptcy Court supervision. On December 22, 2003, the Debtors filed their Joint Plan of Reorganization and the disclosure statement with respect to the Plan (as such Disclosure Statement may be amended). If the Plan is confirmed pursuant to its current terms, no distribution on account of equity is proposed under its terms. For additional information, reference is made to publicly available documents filed with the bankruptcy court to determine the most current status of all matters related to the bankruptcy case of General Media. The website of the Bankruptcy Court is http://www.nysb.uscourts.gov/. For more information, contact: Gary Geraci OTC Financial Network 781-444-6100 ext. 629 See also: http://www.otcfn.com/phsl DATASOURCE: Penthouse International, Inc. CONTACT: GaryGeraci of OTC Financial Network, +1-781-444-6100 ext. 629,

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