The enhanced rewards program welcomes
new partners, more ways to earn and redeem points through one
simplified offering
TORONTO, Dec. 14, 2021 /CNW/ - Today, Scotiabank and
Cineplex transform the loyalty rewards industry in Canada with the launch of Scene+TM,
an evolved loyalty program with the foundation of SCENE® and
Scotia Rewards®. The revitalized program dramatically
enhances its offering for millions of members, including the
exciting new addition of Rakuten, and Scene+ Travel, powered by
Expedia Group.
Scene+ aims to be one of Canada's largest and most flexible loyalty
programs, offering more than 10 million members rewards their way.
Members will still be able to enjoy much-loved features and
rewards for things like movies, entertainment, and dining, and now,
can also earn and redeem Scene+ points for travel, shopping, and
banking too.
The launch of Scene+ marks the first exciting step in the
evolution of a leading loyalty rewards program and the starting
point for future growth and program enhancements.
Starting today, Scene+ members will have an all-new intuitive
mobile app at the center of their customer experience to use for
their everyday purchases across a large, flexible, and growing list
of rewards partners. Members can earn points through their Scene+
card and on their everyday purchases by using one of eight eligible
Scotiabank debit or credit products – like the award-winning
Scotiabank American Express ® Gold or Scotiabank Passport
TM Visa Infinite* credit card –and review their
points earnings in one easy and simple platform.
With more opportunity to earn and redeem on daily everyday
purchases, Scene+ is poised to take the front of wallet position
for millions of Canadians.
Exciting New Features and Partners
- Scene+ Travel – Scene+ members can now earn and redeem
points when they book their next trip through Scene+ Travel,
powered by Expedia Group. Members earn 3 points for every
$1 when they purchase or redeem
points on hotel and car rentals through Scene+ Travel. Scene+
is one of the few loyalty programs in Canada that allows members to earn on the full
value of their transaction, even when they pay with points. Plus,
members can redeem full or partial points through Scene+ Travel
towards bookings of hotels, car rentals and flights, with more
options to come.
- Scene+ Rakuten – Members can link their Scene+ and
Rakuten.ca accounts to get instant access to exclusive offers and
start earning Scene+ points instead of Rakuten "cash back" from
hundreds of online retailers including Gap, Sephora, Indigo, and
Sport Chek. Only Scene+ members can earn up to 20% more "cash back"
in points with exclusive offers delivered to their Scene+
inbox.
- Shopping – All Scene+ members have more options to
redeem points for products online at Apple TM and
Best Buy TM, or for gift cards from over 60 national
retailers.
- Banking – Scotiabank Scene+ members can earn points
for everyday purchases on eight eligible Scotiabank credit and
debit cards, including the award-winning Scotiabank American
Express Gold and Scotia Passport Visa Infinite credit card
Scotiabank Scene+ members can also redeem points for an account
credit on eligible Scotiabank debit and credit cards.
Features and Partners that Members Can Continue to
Enjoy
- Movies – Scene+ members can continue escaping to the big
screen by earning and redeeming points when they purchase movie
tickets and movie snacks at any one of the more than 160 Cineplex
theatres across Canada.
- Entertainment – Members can earn and redeem points when
they rent or buy movies from the Cineplex Store, or for eats and
entertainment at The Rec Room and Playdium locations across the
country. As the official partner of the NBA in Canada, Scene+ members receive exclusive
contesting opportunities.
- Dining – Scene+ members can satisfy their cravings for
rewards when they earn and redeem points at nearly 700 Scene+
restaurant partners, like Swiss Chalet®, Harvey's®, Montana's® and more!
Enhancing the Member Experience
Starting today,
existing SCENE members and eligible Scotiabank debit and credit
cardholders that earn Scene or Scotia Rewards points, will
automatically be enrolled in the Scene+ program.
Existing points already accumulated will be carried over at the
same value (1:1 points).
Scene+ Members can l continue to earn and redeem points through
their SCENE membership card and enhance their earning power by
using one of eight eligible Scotiabank debit or credit cards that
earn Scene+ points.
Members can view their Scene+ membership accounts by visiting
Sceneplus.ca and by downloading the Scene+ app through the Apple
App Store or Google Store.
Scotiabank eligible cardholders can view their Scene+ points and
connect to their Scene+ accounts through the Scotiabank mobile app.
More information is available on Scene+ points by visiting
www.scene.ca/sceneplus.
Quotes:
"With more than 90% of Canadians enrolled in at least one
loyalty reward program, and more than 10 million SCENE members
alone, we saw the enormous potential of bringing together the
earning power and flexibility of our Scotia Rewards program with
the member base and loyalty of the SCENE program, "said
Clinton Braganza, SVP
Customer Loyalty & Partnerships, Scotiabank. "This is just
the beginning for Scene+! We have lots of exciting enhancements
planned over the coming months for Scene+ and for customers,
delivering a ton of value and flexibility, for their many needs or
wherever their interests lie."
"Since launching SCENE, we have actively sought ways to evolve
the program, extending its benefits year after year so we can
deliver more value to more Canadians across the country. SCENE+
represents a bold and exciting evolution, bringing together two of
Canada's favourite loyalty rewards
programs, SCENE and Scotia Rewards," said Ellis Jacob, President and Chief Executive
Officer, Cineplex. "This strategic alignment creates huge
opportunities for the future of the SCENE+ program and enables our
teams to reach, entertain and engage with even more guests and
movie-lovers than ever before."
"What's most exciting and what makes Scene+ different from other
loyalty programs is that Scene+ remains Canada's largest loyalty program that can turn
points into entertainment, only now we have expanded into more
categories that enable every-day earn and burn opportunities with
the addition of new reward partners, like Expedia, Rakuten, Apple
and Best Buy," said Matthew
Seagrim, Managing Director at SCENE. "We want
members to feel rewarded for experiencing more of what they want
with those who matter most."
"We're thrilled to partner with Scene+ to give members access to
popular retailers like Sephora, The Bay, Indigo and more," said
Jennifer LaForge, General Manager
of Rakuten Rewards Canada. "Member experience is at the
forefront of everything we do, and this first-ever partnership with
Scene+, expands what we offer to be the most rewarding shopping
experience in Canada."
"We're excited to partner with Scene+ and Scotiabank to
bring Expedia Group's depth and breadth of global travel supply,
our continuous technological innovation and our excellence in
customer service to power the newly launched Scene+ loyalty
program." Christian Gerron, SVP,
Expedia Partner Solutions, Expedia Group. "We develop
differentiated travel solutions and loyalty offerings for our
partners, enabling them to deliver enhanced member value and
increased engagement with their customers. We look forward to a
long and fruitful relationship while increasing member satisfaction
for the Scene+ travel community."
About Scotiabank
Scotiabank is a leading bank in the
Americas. Guided by our purpose: "for every future" we help our
customers, their families and their communities achieve success
through a broad range of advice, products, and services, including
personal and commercial banking, wealth management and private
banking, corporate and investment banking, and capital markets.
With a team of over 90,000 employees and assets of approximately
$1.2 trillion (as of
July 31, 2021), Scotiabank trades on
the Toronto Stock Exchange (TSX: BNS) and New York Stock Exchange
(NYSE: BNS). For more information, please visit
http://www.scotiabank.com and follow us on Twitter
@ScotiabankViews.
About Cineplex
Cineplex (TSX: CGX) is a top-tier
Canadian brand that operates in the Film Entertainment and Content,
Amusement and Leisure, and Media sectors. Cineplex offers a unique
escape from the everyday to millions of guests through its circuit
of over 170 movie theatres and location-based entertainment venues.
In addition to being Canada's
largest and most innovative film exhibitor, the company operates
Canada's favourite destination for
'Eats & Entertainment' (The Rec Room) and complexes specially
designed for teens and families (Playdium). It also operates
successful businesses in digital commerce (CineplexStore.com),
alternative programming (Cineplex Events), cinema media (Cineplex
Media), digital place-based media (Cineplex Digital Media) and
amusement solutions (Player One Amusement Group). Providing even
more value for its guests, Cineplex is a joint venture partner in
Scene+, Canada's largest
entertainment loyalty program.
All other trademarks are the property of their respective
owners.
SOURCE Scotiabank