YETI® Expands Premium Bag Category
September 05 2019 - 9:01AM
Business Wire
Introduces the Crossroads™ Backpack 23 and
Crossroads Tote 16
YETI® Holdings, Inc. (“YETI”) (NYSE: YETI), a leading premium
outdoor brand, today launched the Crossroads Backpack and the
Crossroads Tote, a new line of everyday bags.
The Crossroads Backpack and Crossroads Tote join YETI’s rapidly
evolving bags family. YETI’s original collection of bags, including
the waterproof Panga™ Duffels and Panga Backpack, were developed
for exploring the wild. The Crossroads collection was thoughtfully
designed to be durable, comfortable, and more suitable for urban
adventures and daily life.
“We already offer premium bags designed to excel in harsh
outdoor conditions. But even the world’s most extreme adventurers
need something durable and comfortable to keep them organized
during their daily commute,” says YETI CEO, Matt Reintjes. “Our
Crossroads bags offer YETI’s signature durability and performance,
but are designed for your everyday adventure.”
Both the Crossroads Backpack and the Crossroads Tote Bag feature
built-in laptop and tablet pockets, with shock-absorbing foam to
keep your devices protected. A variety of roomy, quick-stash
pockets can hold necessities like sunglasses, phones, wallets, or
keys. The backpack features two exterior bottle pockets and an
articulated back panel and ergonomic shoulder straps for added
comfort. The tote includes two interior bottle pockets to protect
from dings or spills and a structured bottom for easier packing and
unpacking.
The Crossroads Backpack retails for $199.99 and the Crossroads
Tote for $169.99. Both are available in Black, Slate Blue, and
Charcoal via yeti.com.
For more information regarding the Crossroads Backpack and
Crossroads Tote Bag, as well as YETI’s other bag products, please
visit yeti.com.
About YETI Holdings, Inc.
YETI is a growing designer, marketer, retailer, and distributor
of a variety of innovative, branded, premium products to a
wide-ranging customer base. Our mission is to ensure that each YETI
product delivers exceptional performance and durability in any
environment, whether in the remote wilderness, at the beach, or
anywhere else life takes our customers. By consistently delivering
high-performing products, we have built a following of engaged
brand loyalists throughout the United States, Canada, Japan,
Australia, and elsewhere, ranging from serious outdoor enthusiasts
to individuals who simply value products of uncompromising quality
and design. Our relationship with customers continues to thrive and
deepen as a result of our innovative new product introductions,
expansion and enhancement of existing product families, and
multifaceted branding activities.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190905005548/en/
Matthew Young media@yeti.com
YETI (NYSE:YETI)
Historical Stock Chart
From Mar 2024 to Apr 2024
YETI (NYSE:YETI)
Historical Stock Chart
From Apr 2023 to Apr 2024