AUSTIN, Texas, Aug. 22, 2019 /PRNewswire/ -- YETI® Holdings,
Inc. ("YETI") (NYSE: YETI), a leading premium outdoor brand, today
launched the latest evolution of its soft cooler collection, the
Hopper® M30. The Hopper M30 features a new leak-resistant
HydroShield™ magnetized closure that provides superior ice
retention and usability.
"We're committed to providing our customers with the most
innovative and highest quality gear on the market to use as they
pursue their active adventures," says YETI President and CEO,
Matt Reintjes. "We know the Hopper
M30 design will deliver incredible portability, durability, and ice
retention, and we're excited to officially introduce it to
consumers."
The Hopper M30 is completely waterproof and uses high-density
fabric that resists punctures, abrasions, mildew, and UV rays for
unmatched durability. It offers superior thermal performance due to
its closed-cell foam insulation and is engineered with a 50 percent
wider opening for increased ease of use.
The Hopper M30 is the latest product within the YETI soft-sided
Hopper family and joins the Hopper Flip™ 8, the Hopper Flip 12, and
the Hopper Flip 18. While it's the first Hopper product to use a
novel magnet technology, YETI began incorporating magnetic closures
in 2017, first with the Rambler® MagSlider™ Lid and most recently
within the SideKick Dry™ and Daytrip™ Lunch Bag.
The Hopper M30 retails for $299.99
and is available in Charcoal, Navy, and, for a limited time,
River Green. For more information
regarding the Hopper M30, and YETI's other premium products, please
visit yeti.com.
About YETI Holdings, Inc.
YETI is a growing designer, marketer, retailer, and distributor
of a variety of innovative, branded, premium products to a
wide-ranging customer base. Our mission is to ensure that each YETI
product delivers exceptional performance and durability in any
environment, whether in the remote wilderness, at the beach, or
anywhere else life takes our customers. By consistently delivering
high-performing products, we have built a following of engaged
brand loyalists throughout the United
States, Canada,
Japan, Australia, and elsewhere, ranging from serious
outdoor enthusiasts to individuals who simply value products of
uncompromising quality and design. Our relationship with customers
continues to thrive and deepen as a result of our innovative new
product introductions, expansion and enhancement of existing
product families, and multifaceted branding activities.
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SOURCE YETI