NEW YORK, May 2, 2016 /PRNewswire/ -- Over the last several
years we have seen countless historical sites lost by conflict and
natural disasters. It's not just the buildings and artifacts that
are taken but the heritage and culture for people around the world.
Ogilvy New York teamed up with #Unite4Heritage to launch an
interactive site, ReclaimHistory.org, a crowd sourced online
museum. Here people can come together to learn, share and digitally
recreate monuments that have been lost.
The reclaiming history project was started by cofounders,
Chance Coughenour and Matthew Vincent, both researchers from
Spain and Germany respectively, who started Rekrei,
formally known as Project Mosul. By integrating their knowledge in
archaeology, web development, and photogrammetry, their objective
was to promote the digital preservation of lost cultural heritage
using crowdsourced data in a cooperative, open-source project.
"ReclaimHistory.org provides users with a much more visually
immersive experience, encouraging them to explore historical sites
that have been lost around the world. In many cases, physical
restorations are impossible due to the extent of the destruction,
but through crowdsourcing the digital preservation of the memory of
that heritage, not only does it provide a way for the public to
engage with lost heritage, but also to have an active, tangible
role in preserving it," said Matthew
Vincent, founder, Rekrei.
Building on the initial workflow of using crowdsourced images to
virtually recreate artifacts using photogrammetry, the project's
web-based platform is evolving to better utilize publicly-available
data on the web to assist their volunteers in new ways. After
partnering with Ogilvy and Pet Gorilla, Rekrei will now be able
maintain this worthwhile project.
ReclaimHistory.org will be the central hub where people can go
to visit and learn more about the monuments that have been
digitally recreated. The site will also be a place for anyone to
come together and help recreate more monuments.
"This project is very personal to me. If we can use the power of
technology to preserve and safeguard these cultural monuments lost
over time through conflict and natural disasters, preserving them
in one central site, it will hopefully be a gift for generations to
come," said Corinna Falusi, Chief
Creative Officer, Ogilvy New York.
Ogilvy New York
Chief Creative Officer: Corinna
Falusi
Creative Directors: Bastien
Baumann & Chris
Rowson
Associate Creative Director: Rodrigo
Moran
Senior Art Director: Lauren van
Aswegen
Senior Copywriter: Chad
Johnson
Chief Production Officer: Matt
Bonin
Senior Executive Producer/Director: Akiko Nakashima
Design Director: Francesco
Bertelli
UI Designer: Dallas Barnes
Creative Technology Director: Kaare
Wesnaes
Strategy: Jeremy Wilson,
Adam Kornblum, Molly Hoffman
Chief of staff: Alexander
Banon
Production partner - Pet Gorilla
Rekrei
Cofounder: Chance Coughenour
Cofounder: Matthew Vincent
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications
companies in the world. It was named the Cannes Lions Network of
the Year for four consecutive years, 2012, 2013, 2014 and 2015; and
the EFFIEs World's Most Effective Agency Network in 2012, 2013 and
2016. The company is comprised of industry leading units in the
following disciplines: advertising; public relations and public
affairs; branding and identity; shopper and retail marketing;
health care communications; direct, digital, promotion and
relationship marketing; consulting, research and analytics; branded
content and entertainment; and specialist communications. O&M
services Fortune Global 500 companies as well as local businesses
through its network of more than 500 offices in 126 countries. It
is a WPP company (NASDAQ: WPPGY). For more information, visit
http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and
on Facebook.com/Ogilvy. (Last Updated: April 2016)
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SOURCE Ogilvy & Mather