Wayfair to Launch Way Day, a New Retail Holiday for Home
April 18 2018 - 7:00AM
Business Wire
Leading Online Retailer Invites North American
Customers to Take Advantage of Lowest Prices Since Black Friday and
Free Shipping Site-Wide with Inaugural Spring Sales Event
Wayfair Inc. (NYSE:W), one of the world’s largest online
destinations for the home, announced today that it will offer the
lowest prices of the year and free shipping on all orders with the
launch of Way Day, an all-new retail event taking place on
Wednesday, April 25. Beginning at midnight, Wayfair will offer
Black Friday-low prices for 24 hours on thousands of popular home
furnishings, décor and home improvement items at a time of year
when home is top of mind for its customers.
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Wayfair launches Way Day, a new retail
holiday for home (Graphic: Business Wire)
“We are looking to put a new retail holiday on the map that
celebrates home. Spring is the season when our customers are
especially focused on sprucing up and furnishing outdoor spaces in
anticipation of warm weather and summer entertaining,” said Steve
Oblak, chief merchandising officer, Wayfair. “Many are also
readying their homes for sale or moving into new ones. During Way
Day, we’ll offer the best door-buster prices at a time when we know
our customers value it most. We have partnered with our suppliers
to source the best deals on the most popular products across all
categories of furniture, décor, outdoor living and home improvement
just in time for spring.”
Way Day will kick off at 12 a.m. on Wednesday, April 25 with the
lowest prices since Black Friday on more than 70,000 products and
door-buster deals launching every six hours. Whether at home or
on-the-go, customers can browse Way Day deals on desktop or on
mobile through the Wayfair app.
All shoppers will have access to unbeatable pricing on thousands
of the most sought-after seasonal items including outdoor patio
furniture such as conversation sets, umbrellas, hammocks, fire pits
and grills. In addition, Way Day prices will be available across
all major product categories including kitchen & dining,
bedding, rugs, tabletop, and mattresses including the company’s
exclusive, compact bed-in-a-box mattress, Nora.
“Wayfair has always been dedicated to delivering its customers a
tremendous selection of home goods and home improvement products at
great value, which includes running a variety of promotional events
each month. However, with the launch of Way Day, we’re offering the
steepest savings possible at a time of year that makes the most
sense,” added Oblak. “As an e-commerce retailer, we are uniquely
positioned to quickly and easily source deals on products people
want for their homes right now. We can meet our customers where
they are with the deals they want, when they want them. Way Day is
an exciting opportunity for us to offer an even better shopping
experience that our customers can look forward to each year.”
Wayfair credit card holders who shop Way Day deals will earn
triple rewards on all purchases made with their card. Rewards can
be redeemed on future orders on Wayfair retail sites. To learn more
and apply for a Wayfair Card, go to:
www.wayfair.com/wayfaircard.
To shop Way Day deals and discover millions of products across
home furnishings, décor, home improvement, housewares and more, go
to: www.wayfair.com/wayday.
About Wayfair Inc.
Wayfair believes everyone should live in a home they love.
Through technology and innovation, Wayfair makes it
possible for shoppers to quickly and easily find exactly what they
want from a selection of more than 10 million items across home
furnishings, décor, home improvement, housewares and more.
Committed to delighting its customers every step of the
way, Wayfair is reinventing the way people shop for their
homes – from product discovery to final delivery.
The Wayfair family of sites includes:
- Wayfair, an online destination for all
things home
- Joss & Main, where beautiful
furniture and finds meet irresistible savings
- AllModern, unbelievable prices on
everything modern
- Birch Lane, a collection of classic
furnishings and timeless home décor
- Perigold, unparalleled access to the
finest home décor and furnishings
Wayfair generated $4.7 billion in net revenue for full year
2017. Headquartered in Boston, Massachusetts with operations
throughout North America and Europe, the company employs more than
7,700 people.
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version on businesswire.com: https://www.businesswire.com/news/home/20180418005432/en/
Wayfair Inc.Media Relations Contact:Susan Frechette,
617-502-7066PR@wayfair.comorInvestor Relations Contact:Joe
WilsonIR@wayfair.com
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