MINNEAPOLIS, Aug. 25, 2021 /PRNewswire/ -- Target
Corporation (NYSE: TGT) today named Sarah Travis president of Roundel, the
retailer's in-house media company. Roundel helps advertisers
connect directly with Target's guests through personalized,
relevant marketing messages across Target's owned platforms and
hundreds of brand-safe, off-platform channels.
Travis joins the company Sept. 13,
and will report to Cara
Sylvester, Target's executive vice president and chief
marketing and digital officer.
"Sarah has deep media expertise and a proven track record of
creating and maximizing connections between brands and their core
audiences," said Sylvester. "She has a clear passion for the media
industry and a strong understanding of what it takes to break
through in today's incredibly dynamic environment, and I'm
confident that her leadership will position Roundel for continued
Travis brings significant media experience to Roundel, having
previously served as managing director of retail at Google. In her
13 years with the company, Travis held multiple executive roles in
marketing and sales.
"I've long admired Target's ability to understand and connect
with its guests in a meaningful way, including the company's
unparalleled shopping experience and its innovative approach to
marketing," says Travis. "I'm looking forward to building on
Roundel's strong foundation and working with the team to drive
additional growth for Target and its many partners."
Target has invested significantly in enhancing Roundel's
products and capabilities over the last several years, including
the introduction of new offerings related to programmatic
advertising, closed-loop measurement and self-service performance
tools. The media company has consistently outpaced its revenue
goals since relaunching in 2019, and remains a growing and
profitable segment of the retailer's business.
Corporation (NYSE: TGT) serves guests at more than 1,900 stores and
at Target.com, with the purpose of helping all families discover
the joy of everyday life. Since 1946, Target has given 5% of its
profit to communities, which today equals millions of dollars a
week. Additional company information can be found by visiting its
corporate website and press center and by following
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SOURCE Target Corporation