PROS and Diggintravel Redefine the End-to-End Travel Experience
May 18 2021 - 9:00AM
Business Wire
Academy findings reveal digital commerce and
data intelligence remain paramount to transforming customer
experience and fuelling post-pandemic road to recovery
PROS® (NYSE: PRO), a provider of AI-powered solutions that
optimize selling in the digital economy, today announced outcomes
from the inaugural Airline Digital Retailing Academy, conducted in
collaboration with Diggintravel. Airlines from around the globe
participated in the comprehensive 5-week training and certification
program focusing on how to utilize technology to transform the
digital customer experience and fuel post-pandemic recovery.
Learnings from the ground-breaking digital course reinforced
greater, faster experimentation is essential for defining highly
personalized, end-to-end digital travel experiences that ultimately
meet passenger preferences.
The advent of new technologies continues to evolve traveler
expectations forcing airlines to catch up and meet current demands
while anticipating new digital trends. Cohesive, compelling
end-to-end digital travel experiences can only be delivered if
airline professionals across product, eCommerce, marketing,
ancillary and revenue management teams have a holistic,
data-informed view of the customer.
To engage travelers and generate demand, PROS and Diggintravel
curated curriculum around the top key initiatives airlines need to
drive end-to-end digital transformation:
- Pricing control across all channels to align with
passenger needs
- Digital self-service technology to reduce the burden on
the already depleted customer service departments
- Customer data insights and analysis to best understand
passenger demand and inform revenue forecasts
- Consolidated supplier network and renegotiated contracts
to achieve incremental cost-savings
- New product offerings, ancillaries, or repackaging of
existing offerings to yield new revenue streams
“Airlines that invest the most in listening to and understanding
their customers will have the best foundation for success in 2021
and beyond,” said PROS Vice President, Principal-Travel Retail,
IATA Air Think Tank member and academy instructor Mike Slone. “For
airlines to succeed in this post-pandemic era, they must be
committed to ongoing research and consistent processes that will
allow them to understand every travel persona, targeted scenario
and complex journey.”
The Academy boasts a unique format designed to take attendees on
a learning journey while providing direct access to well-known
industry experts and dedicated mentors. The interactive course
includes a mix of instruction, case study work, discussion and
networking with follow-on options for more in-depth learning.
“There is an immense opportunity and responsibility for airlines
to listen, change and innovate if they are to generate new revenue
streams under volatile conditions – today or in the future,” said
Founder of Diggintravel Iztok Franko. “The Academy is determined to
support airlines by focusing on experimentation and continuous
innovation, exploring UX and digital strategy as a research
strategy tool to ultimately increase revenues and broaden business
models.”
Learn more about the Airline Digital Retailing Academy, and how
PROS is supporting the recovery and sustainability of the airline
industry through scholarships to select applicants.
About PROS
PROS Holdings, Inc. (NYSE: PRO) provides AI-powered solutions
that optimize selling in the digital economy. PROS solutions make
it possible for companies to price, configure and sell their
products and services in an omnichannel environment with speed,
precision and consistency. Our customers, who are leaders in their
markets, benefit from decades of data science expertise infused
into our industry solutions.
Forward-looking Statements
This press release contains forward-looking statements,
including statements about the functionality and benefits of
AI-powered solutions to organizations generally as well as the
functionality and benefits of PROS software products. The
forward-looking statements contained in this press release are
based upon PROS historical experience with AI-powered solutions and
its current expectations of the benefits of AI-powered solutions
for organizations that implement and utilize such software. Factors
that could cause actual results to differ materially from those
described herein include the addressability of an organization’s
AI-powered solution needs, the risks associated with PROS
developing and enhancing products with the functionality necessary
to deliver the stated results and the risks associated with the
complex implementation and maintenance of AI-powered solutions such
as PROS software products. Additional information relating to the
uncertainty affecting the PROS business is contained in PROS
filings with the Securities and Exchange Commission. These
forward-looking statements represent PROS expectations as of the
date of this press release. Subsequent events may cause these
expectations to change, and PROS disclaims any obligations to
update or alter these forward-looking statements in the future
whether as a result of new information, future events or
otherwise.
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version on businesswire.com: https://www.businesswire.com/news/home/20210518005016/en/
Amanda Parrish aparrish@pros.com 832-927-4731
Pros (NYSE:PRO)
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