PROS Announces Survey to Assess B2B Modern Commerce Readiness
December 06 2017 - 8:00AM
Business Wire
Participants receive customized report based on
comparisons against 300 organizations
PROS® (NYSE: PRO), a cloud software company powering the shift
to modern commerce, today announced the availability of a new
online survey that measures modern commerce readiness in the
digital era. Developed by Forrester Consulting, the B2B Modern
Commerce Assessment compares a participating company’s state of
preparedness against 300 global B2B companies.1
The confidential assessment provides participants, who complete
a two-minute survey, with a personalized report that details their
organization’s ranking. It also offers prescriptive steps companies
can take to advance their organization through the modern commerce
continuum.
“B2C buying expectations are reshaping business in the B2B
world, and the cost of maintaining the status quo is too high to
ignore,” said PROS Chief Visionary Officer Craig Zawada. “Industry
research points to the fact that in the very near future businesses
will compete primarily on the sales experiences they deliver.
“Personalized, tailored offers built on the intelligence gained
from artificial intelligence and cognitive algorithms can target
customers, based on understanding their specific preferences and
with pinpoint precision that delivers a far greater impact in
today’s competitive markets,” Zawada continued. “Our survey,
developed by Forrester Consulting, delivers insights companies need
to be able to understand and adopt a modern commerce strategy that
can help them thrive in today’s rapidly changing business
climate.”
About the Survey
The B2B Modern Commerce Assessment segments participants into
three stages along the path to modern commerce maturity:
- Modern Commerce Newcomer: Companies
with this ranking are resting on the laurels of how they’ve always
done business, without evolving to today’s new buying realities.
The survey underscores that companies must create easy and
effective buying processes and selling experiences to compete; and
they must also deliver consistent experiences and offers by
embracing the preferences of buyers.Companies must also deeply
understand the sales processes of their direct and indirect
channels, as well as leverage machine learning and data science as
tools to automate solution and pricing recommendations.
- Modern Commerce Apprentice: Companies
ranked in the Apprentice category generally fall into the
intermediate stages of developing a modern commerce strategy. The
survey recommends these companies develop an acute focus on today’s
B2B buyers, whose preferences include buying online with a
data-driven selling process.
- Modern Commerce Practitioner: According
to the analysis that Forrester completed for the assessment, only
23 percent of companies have achieved Practitioner status. The
survey applauds companies in this category that have demonstrated a
desire to modernize, streamline and personalize engagement with
their customers. Forrester also recommends next steps to solidify
their positions to reach the “Off the Charts” level.
Participants can take the survey here to determine where they
rank and to get more information on how they can improve their
Modern Commerce Rankings.
To learn more, visit the PROS website or follow PROS on Twitter
at @PROS_Inc.
About PROS
PROS Holdings, Inc. (NYSE: PRO) is a cloud software company
powering the shift to modern commerce by helping companies create
personalized and frictionless buying experiences for their
customers. Fueled by dynamic pricing science and machine learning,
PROS solutions make it possible for companies to price, configure
and sell their products and services in an omnichannel environment
with speed, precision and consistency. Our customers, who are
leaders in their markets, benefit from decades of data science
expertise infused into our industry solutions. To learn more,
visit pros.com.
Forward-looking Statements
This press release contains forward-looking statements,
including statements about the functionality and benefits of
revenue, profit realization and modern commerce software to
organizations generally as well as the functionality and benefits
of PROS software products. The forward-looking statements contained
in this press release are based upon PROS historical experience
with revenue, profit realization and modern commerce software and
its current expectations of the benefits of revenue, profit
realization and modern commerce software for organizations that
implement and utilize such software. Factors that could cause
actual results to differ materially from those described herein
include the addressability of an organization’s revenue, profit
realization and modern commerce software needs, the risks
associated with PROS developing and enhancing products with the
functionality necessary to deliver the stated results and the risks
associated with the complex implementation and maintenance of
revenue, profit realization and modern commerce software such as
PROS software products. Additional information relating to the
uncertainty affecting the PROS business is contained in PROS
filings with the Securities and Exchange Commission. These
forward-looking statements represent PROS expectations as of the
date of this press release. Subsequent events may cause these
expectations to change, and PROS disclaims any obligations to
update or alter these forward-looking statements in the future
whether as a result of new information, future events or
otherwise.
1 Information for the survey was compiled from data collected
for Accelerate Your Journey to Modern Commerce, an April study
conducted by Forrester Consulting and commissioned by PROS
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version on businesswire.com: http://www.businesswire.com/news/home/20171206005241/en/
PROSYvonne Donaldson, 713.335.5310ydonaldson@pros.com
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