HAMPTON, N.H., Nov. 7, 2019 /PRNewswire/ -- Planet Fitness, Inc.
(NYSE: PLNT), one of the largest and fastest-growing
franchisors and operators of fitness centers in the U.S., today
announced that Jeremy Tucker has
been appointed Chief Marketing Officer. Starting November 20, Tucker will be responsible for
overseeing the Company's national and local marketing, branding,
creative development and media, digital and social media, brand
partnerships and sponsorships, communications, and corporate social
responsibility. He will report directly to Chris Rondeau, Chief Executive Officer of Planet
Fitness.
Prior to joining Planet Fitness, Tucker was Vice President,
Marketing Communications & Media for Nissan North America where
he served as the U.S. head of marketing and a key member of the
executive leadership team. Previously, he served as Vice President,
Strategic Marketing for The Walt Disney Company where he oversaw
marketing strategy across a market-leading portfolio of
entertainment franchises. Prior to that, he held a number of
marketing leadership positions at PepsiCo, where he was responsible
for national brand innovation, digital and social media strategy,
and breakthrough brand partnerships.
"We are excited to welcome Jeremy to the Planet Fitness family
and to further strengthen our marketing efforts," said Chris Rondeau, Chief Executive Officer of Planet
Fitness. "Jeremy brings nearly 20 years of experience across
large-scale, global industries to our brand. His successful track
record of driving quantifiable and long-term business results
through actionable consumer engagement will be a significant asset
as we continue to enhance our national and local marketing
synergies and reinforce the attractiveness of the Planet Fitness
brand and concept."
"I am thrilled to join Planet Fitness at such an exciting time
in its history and to have the opportunity to further elevate this
highly relatable and recognizable brand that so many consumers
love. It's clear that the Company has a substantial runway ahead
and I'm eager to partner with Chris and the leadership team to help
fuel the brand's next phase of growth," said Tucker.
About Planet Fitness
Founded in 1992 in Dover, NH,
Planet Fitness is one of the largest and fastest-growing
franchisors and operators of fitness centers in the United States by number of members and
locations. As of September 30, 2019,
Planet Fitness had more than 14.1 million members and 1,899 stores
in 50 states, the District of
Columbia, Puerto Rico,
Canada, the Dominican Republic, Panama and Mexico. The Company's mission is to enhance
people's lives by providing a high-quality fitness experience in a
welcoming, non-intimidating environment, which we call the
Judgement Free Zone®. More than 95% of Planet Fitness stores are
owned and operated by independent business men and women.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/planet-fitness-names-jeremy-tucker-chief-marketing-officer-300954257.html
SOURCE Planet Fitness, Inc.