P&G Professional Survey Reveals Majority of Consumers Would Patronize a Bus. If They Know & Trust the Cleaning Brands Used
June 16 2020 - 9:41AM
Business Wire
Transparency in Procedures and Products Helps
Build Customer Confidence and Grow Profits
Stay-at-home restrictions are being lifted across the country
and more people will resume their routines of shopping at retail
stores, traveling for work and fun, and eating out in restaurants.
But as two new surveys from P&G Professional reveal, COVID-19
is still top of mind for consumers and it will be critical for
businesses to reassure their guests that it is safe to return.
Communicating that the space is cleaned and disinfected by brands
they know and trust will help instill this consumer confidence.
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New surveys by P&G Professional
reveal that consumers are willing to spend more if they know a
business is cleaned with familiar cleaning products. (Graphic:
Business Wire)
In May 2020, P&G Professional, the away from home division
of Procter & Gamble, surveyed 850 frequent business and leisure
travelers and 974 diners about how COVID-19 has impacted their
expectations about future travel and dining experiences. The
surveys revealed that more than 70 percent of hotel guests and 80
percent of diners believe COVID-19 will have a medium to large
impact on their expectations, even as nearly 50 percent of each
group plans to return to their routines within the next three
months.
As businesses begin to reopen and welcome people back into their
space, transparency around cleaning procedures and the products
used can help guests feel more safe and confident and ultimately
benefit a business’s bottom line.
Seventy percent of travelers and nearly 60 percent (58%) of
diners respectively, said they would patronize a hospitality or
foodservice establishment if they knew the business was using a
manufacturer or brand of cleaning products they personally knew and
trusted. In addition, 55 percent of travelers would be willing to
pay more for a hotel room and one in three diners would be willing
to pay more for a meal if they knew the business was using a
personally recognizable and trusted brand of cleaning products.
Each survey revealed that P&G Professional is the
professional-grade cleaning manufacturer with the highest awareness
and trust by respondents with nearly 50 percent saying they have
extreme trust in P&G Professional to clean a facility most
effectively vs. 38 percent of the next leading competitor.
“For more than 110 years, P&G Professional has offered
cleaning solutions that help protect businesses and communities,”
said Paul Edmondson, P&G Professional Americas Commercial
Director. “Now more than ever, it is critical that businesses
achieve and maintain a high level of cleanliness and disinfection
to help ensure the health and safety of employees and guests.
Communicating the steps taken to achieve these new standards of
clean is key to building trust with customers while rebuilding
their business.”
P&G Professional has launched the CleanPLUS Experience to
aide businesses in their recovery by offering resources and
materials to help build trust with guests. Businesses who sign up
for the CleanPLUS Experience will have access to co-branded digital
and printed materials that showcase trusted name brands such as
Dawn Professional, Microban 24 Professional, Safeguard, Spic and
Span, and Comet to help give customers and guests confidence in the
clean.
Travelers Expect More
- Bathroom cleanliness, odors, visible hair, and the condition of
linens are top signals that a guest room is clean, or not
- Bathroom surfaces, high-touch objects, contamination from
previous guests, and presence of invisible pathogens are top
concerns
- Fifty-seven percent expect more transparency around what hotels
are doing to keep guests safe and rooms clean, both in-person and
on the company website
- Sixty-seven percent expect to see more thorough and frequent
cleaning and 61 percent expect to see more visible methods of
cleaning, like pamphlets and signage
- Cleanliness and housekeeping procedures were ranked as most the
important attributes for hotel guests, surpassing both the price of
the room and location of the hotel
Diners Raise the Bar
- Bathroom and kitchen cleanliness, spotless tables, chairs and
surfaces and pleasant smells were the top signals that a restaurant
is clean, or not
- More than 70 percent expect more thorough and frequent
cleaning, saying bathrooms, buffets, tables, chairs and counters
are the most important areas to clean
- Diners support changes to staff procedures to ensure safety,
testing sick employees before they return to work, and having
employees wear masks and gloves
- Cleanliness ranked as the second most important attribute for a
diner’s experience behind only the quality and taste of food,
however, seventy-four percent want to know how restaurants are
cleaned and sanitized and what is being done to ensure food
safety
P&G Professional has many EPA-Approved Products on List N
for use against SARS-CoV-2 with trusted brand names. These
multi-purpose products are safe, simple and effective to use, and
clean and disinfect in one step so owners and operators can be
confident that their business is safe for employees, customers,
residents and guests.
- Microban 24 Professional – The powerful disinfectant
sanitizes in 10 seconds and kills 99.9% of bacteria on high-touch
surfaces for up to 24 hours
- Spic & Span® Disinfecting All-Purpose Spray &
Glass Cleaner – The multi-purpose cleaner combines three
products in one and cleans with 50% fewer strokes than the leading
competitor
- Comet® Disinfecting Cleaner with Bleach – The
hospital-use disinfectant has a non-abrasive formula effective
against tough kitchen and bathroom soils and cleans with 50% fewer
strokes
- Clean Quick® Sanitizers – The no-rinse sanitizer is safe
for all food contact surfaces, including cutting boards, tables and
chairs, and for third-sink sanitizing
P&G Professional can help businesses with infection
prevention and control. To learn more or request a consultation
from P&G Professional Experts to www.pgpro.com and download the
free infection control guide or sign up to be the first to hear
about new products and offers.
About Procter & Gamble Professional
P&G Professional is the away-from-home division of Procter
& Gamble, serving the foodservice, building cleaning and
maintenance, healthcare, hospitality, food/drug/mass, and
convenience store industries. P&G Professional offers complete
solutions utilizing its parent company's scale, trusted brands and
strengths in market and consumer understanding. P&G
Professional features such brands as Tide® Professional, Dawn®
Professional, Cascade® Professional, Mr. Clean® Professional,
Febreze® Professional, Swiffer® Professional, Comet®, Spic and
Span®, Bounty®, Safeguard®, and its own brand, P&G Pro Line®.
Please visit www.pgpro.com for the latest information about P&G
Professional's solutions and services.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
www.pg.com for the latest news and information about P&G and
its brands.
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version on businesswire.com: https://www.businesswire.com/news/home/20200616005670/en/
Media Contact Molly Crabill, Citizen Relations for
P&G Professional, molly.crabill@citizenrelations.com
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