REDWOOD CITY, Calif.,
June 13, 2019 /PRNewswire/
-- Oracle Data Cloud today announced that Samsung Ads will
integrate Moat services to measure viewability and invalid traffic
for its over-the-top (OTT) inventory across Samsung Smart TV
households. This next-generation OTT integration between Samsung
Ads and Oracle Data Cloud will deliver Moat's viewability and
invalid traffic measurement solution for connected TV (CTV) video
advertising.
Through this integration, Moat will give marketers increased
transparency around their connected TV campaigns by providing the
ability to measure the viewability, attention, and invalid traffic
rates of their ad delivery. For marketers already using Moat, this
integration will extend their measurement solution across Samsung
Ads' OTT inventory.
"Marketers want to be sure that their campaigns are being seen
by real people, so they can accurately measure, analyze, and
improve the impact of those campaigns," said Michelle Hulst, Group Vice President of
Marketing and Strategic Partnerships, Oracle Data Cloud. "Moat will
give Samsung Ads' OTT advertisers the transparency they need around
viewability, attention and invalid traffic, so they can be
confident in the reach and effectiveness of their campaigns. We are
delighted to work with Samsung Ads to extend Moat's measurement
technology into the OTT environment."
Both usage and ad spending for CTV are surging as consumer
behavior shifts to cross-device viewing. According to a
March 2019 survey by Morning Consult
and The Hollywood Reporter, more than half of Internet users (53
percent) now stream content via smart TVs, including 68 percent of
18 to 21-year-olds and 63 percent of 22 to 37-year-olds.
Advertising is undergoing a similar shift with 44 percent of video
ad impressions delivered via CTV devices in Q4 2018, up from 15
percent in Q4 2017, according to Extreme Reach's 2018 video
benchmark report.
"Connected TV is one of the fastest growing segments within
the in-home entertainment market," said Tom
Fochetta, Vice President, Samsung Ads. "As a trusted partner
of brands and agencies, Samsung Ads is using Moat to provide
advertisers with tools to certify the quality and
validity of impressions delivered through Samsung's unique ad
experiences. This integration will provide the analytics necessary
to increase transparency into this growing channel."
Samsung Ads is an intuitive audience platform that enables
advertisers and brands to reach target audiences and enrich
consumer experiences across the digital landscape by harnessing
powerful insights from tens of millions of Samsung Smart TVs.
Using insights about how consumers engage across TV, mobile, and
desktop, Samsung Ads makes TV more actionable for advertisers and
content publishers, helping them reach the right audience, across
any screen.
Moat helps top advertisers and publishers measure and drive
attention across trillions of ad impressions and content views, so
they can avoid invalid traffic (IVT), improve viewability, and
better protect their media spend.
About Oracle Data Cloud
Oracle Data Cloud helps marketers use data to capture consumer
attention and drive results. Used by 199 of AdAge's 200 largest
advertisers, our Audience, Context and Measurement solutions extend
across the top media platforms and a global footprint of more than
100 countries. We give marketers the data and tools needed for
every stage of the marketing journey, from audience planning to
pre-bid brand safety, contextual relevance, viewability
confirmation, fraud protection, and ROI measurement. Oracle Data
Cloud combines the leading technologies and talent from Oracle's
acquisitions of AddThis, BlueKai, Crosswise, Datalogix, Grapeshot,
and Moat.
About Oracle
The Oracle Cloud offers complete SaaS
application suites for ERP, HCM and CX, plus best-in-class database
Platform as a Service (PaaS) and Infrastructure as a
Service (IaaS) from data centers throughout the Americas,
Europe and Asia. For more information about Oracle
(NYSE:ORCL), please visit us at oracle.com.
Trademarks
Oracle and Java are registered trademarks
of Oracle and/or its affiliates. Other names may be trademarks of
their respective owners.
About Samsung Ads
Samsung Ads enables advertisers and
brands to reach target audiences and enrich consumer experiences
across the digital landscape by harnessing powerful insights from
tens of millions of Samsung Smart TVs. Using insights about
how consumers engage across TVs, mobile, and desktop, Samsung Ads
makes TV more actionable for advertisers and content
publishers. Powered by deep analytics and industry-leading
technology, Samsung Ads is an intuitive
audience platform that helps marketers and brands reach
the right audience, across any screen.
For more information about Samsung Ads visit:
https://www.samsung.com/us/business/samsungads/
View original content to download
multimedia:http://www.prnewswire.com/news-releases/oracle-moat-to-measure-viewability-for-samsung-ads-300866791.html
SOURCE Oracle