ON24 Engagement Hub Brings Together Live Webinar Viewing and On-Demand Content
September 08 2021 - 7:05AM
Business Wire
Captivate audiences with memorable live
experiences and keep them engaged with on-demand content all in one
place to accelerate customer journeys
ON24 (NYSE: ONTF) today introduced new capabilities for
audiences to watch ON24 Webcast Elite live webinars directly in
ON24 Engagement Hub, a central content destination to generate
demand with prospects, engage customers, and drive partner
enablement. ON24 Webcast Elite delivers live, simulive, and
on-demand interactive webinars that drive customer engagement and
provide rich first-person data to convert prospects into buyers.
With live webinar viewing now available in ON24 Engagement Hub,
companies can bring together all their live and on-demand
experiences in one engaging, dynamic content hub that captures
audience interest, buying readiness, and content performance across
all digital engagement activities.
“ON24 Engagement Hub extends the life of our content and scales
digital engagement globally,” said Tom Ball, vice president of
global demand generation at Emarsys. “The ability to connect
audiences between live webinars and on-demand content will empower
customers to self-guide their own journey and access all our best
content in one place.”
More B2B buyers prefer to do their own research online and most
sales interactions between suppliers and buyers are increasingly
happening in digital channels. This is creating an opportunity for
marketers to provide a single destination for buyers to
conveniently consume content and engage sales teams. ON24
Engagement Hub allows companies to connect audiences to their best
live webinars, videos, and on-demand content in a central hub and
drive further engagement.
Users can move seamlessly from live ON24 Webcast Elite webinars
to different content experiences. Companies can capture the same
first-person engagement data when customers and prospects view a
live webinar in ON24 Engagement Hub, as well as measure program and
content performance. And ON24’s AI-based recommendation engine
delivers additional content and personalized experiences based on
an individual’s needs and interests.
In addition to live webinar viewing, customers can drive
engagement, content consumption, and conversion with the following
new features in ON24 Engagement Hub:
- An enhanced user experience – Favoriting and bookmarking
allow users to save content that interests them, while content
progress bars show what videos were started and where to resume
from last watch. Audiences can easily navigate between content
categories, see which webinars are live now, and quickly register
for upcoming events with one click.
- Dynamic content powered by AI – Once a piece of content
is viewed, the ON24 AI engine delivers a different personalized
recommendation when a user returns to the hub. Marketing teams can
automate or manually curate content to showcase in the hero section
of the hub, call out current live experiences, and use a countdown
clock to promote upcoming webinars.
- Predefined content categories – Improve scalability and
searchability with out-of-the box categories that are preconfigured
and ready to use. Define the timeframe for “Upcoming Events” and
the hub automatically adds and removes the right webinars.
Attendees can also find all their favorite content in their “My
List” category.
“We’re delivering on our vision to build the industry’s most
powerful marketing and sales platform to generate demand, enable
partners, and convert prospects,” said Sharat Sharan, founder and
CEO of ON24. “Customers can now easily move audiences between their
live webinars and content hubs to drive deeper engagement and
accelerate the buyer journey.”
ON24 Webcast Elite and ON24 Engagement Hub are part of the ON24
Digital Experience Platform, which also includes ON24 Virtual
Conference, ON24 Breakouts, ON24 Target, ON24 Intelligence, and
ON24 Connect. Companies can deliver digital experiences that create
deep engagement, first-person data, and AI-driven personalization,
as well as seamlessly integrate audience insights with marketing
automation, CRM, and collaboration systems.
Live webinar viewing in ON24 Engagement Hub is available today,
including the availability of ON24 Engagement Hub in Japanese. To
learn how companies are bringing together all their best live and
on-demand experiences in one engaging, dynamic content hub, visit
ON24.com/always-on-engagement-hub.
About ON24
ON24 provides a leading cloud-based hybrid engagement platform
that makes it easy to create, scale, and personalize engaging
experiences to drive measurable business growth. Today, we are
helping over 2,000 companies worldwide, including 3 of the 5
largest global technology companies, 4 of the 5 largest US banks, 3
of the 5 largest global healthcare companies, and 3 of the 5
largest global industrial manufacturing companies, convert millions
of prospects to buyers. Through interactive webinars, virtual
events, and always-on multimedia experiences, ON24 provides a
system of engagement, powered by AI, which enables businesses to
scale engagement, conversions, and pipeline to drive revenue
growth. The ON24 platform supports millions of professionals a
month who are totaling billions of engagement minutes per year.
ON24 is headquartered in San Francisco with global offices in North
America, EMEA, and APAC. For more information, visit
www.ON24.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210908005422/en/
Media Contact: Roger Villareal press@on24.com Investor
Contact: Nate Pollack investorrelations@on24.com
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