MetLife Wins at the 20th Annual Asia Insurance Industry Awards
October 17 2016 - 12:14AM
Business Wire
“Beautiful” insurance product recognized as
“Innovation of the Year”
MetLife, Inc. (NYSE: MET) announced that it won the Asia
Insurance Industry Award 2016 in the category of Innovation of the
Year at an award ceremony held in Macau on October 11th.
“MetLife is proud to have won this award for our Beautiful
product, valued-added services, and social media film for women,”
said Ralph Brunner, SVP, Global Marketing Strategy, Advanced Data
Analytics. “Beautiful was developed through consumer research,
studying the needs, wants, fears and aspirations of women across
Asia. We created a product that not only rewards women for
improving their health, but one that is readily usable if they face
a health crisis. We would like to thank the distinguished panel of
judges and Asia Insurance Review for this recognition.”
Beautiful provides access to fitness clubs, healthy meal guides,
a comprehensive women’s health check-up, and the opportunity to
earn rewards for improving one’s own health. But if the woman faces
a critical illness like cancer, there’s a health concierge to help
find the right doctor and book an appointment fast, and a health
recovery service to support the woman after she is discharged from
hospital and recovering at home.
First launched in June 2015 in Japan and November 2015 in Korea,
Beautiful is the first-of-its-kind health protection and lifestyle
services product. It addresses the needs of the fast-growing 30 to
50-year-old women’s segment and empowers them to lead beautiful and
healthy lives, as well as providing financial security and
protection in case of illness. In addition, MetLife’s innovative
social media campaign prepared “Beautiful” for Asia-wide launch,
with an emotional video receiving 15 million views in China, Hong
Kong and Malaysia.
Beautiful was also recognized at the International Business
Awards 2016 for Best New Product or Service of the Year,
demonstrating its business and social impact across the industry
and Asia region.
The Asia Insurance Industry Awards 2016 are hosted by Asia
Insurance Review magazine.
The panel of judges included insurance industry CEOs, industry
leaders, regulators and experts from across the Asia Pacific
region.
About MetLife
MetLife, Inc. (NYSE: MET), through its subsidiaries and
affiliates (“MetLife”), is one of the largest life insurance
companies in the world. Founded in 1868, MetLife is a global
provider of life insurance, annuities, employee benefits and asset
management. Serving approximately 100 million customers, MetLife
has operations in nearly 50 countries and holds leading market
positions in the United States, Japan, Latin America, Asia, Europe
and the Middle East. For more information, visit
www.metlife.com.
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MetLife Asia Ltd.Ashia Razzaq, +852-2277-4172Head of Business
Communications, Asiaashia.razzaq@metlife.com
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