DES MOINES, Iowa,
Nov. 17, 2021
/PRNewswire/ -- Meredith Corporation will debut three
30-minute holiday video specials of new, original content
highlighting holiday hosting tips, recipes, and decorations from
experts across some of its top brands. Better Homes & Gardens,
Allrecipes, and REAL SIMPLE invite audiences to celebrate the
season with programming available on-demand throughout the holiday
season.
The holiday video specials further establish Meredith as a leading
resource for holiday insight and inspiration.
Creating more ways for consumers to engage with its celebrated
brands, the original programming further establishes Meredith as a
leading resource for holiday insight and inspiration. The programs
will be available this holiday season on PeopleTV, the brands' web
properties and social platforms, and Meredith's broadcast
television stations across the country.
"Millions of Americans rely on Meredith's brands for information
and inspiration each year as they prepare for the holidays – from
gifts and gatherings to decorating and recipes," said Stephen Orr, Editor in Chief of Better Homes
& Gardens. "Our new holiday specials are another way we
super-serve our audiences with content that adds some relaxation
and flare to their holidays."
Last holiday season, Meredith's lifestyle brands saw more than
500 million visits to their articles, videos, and photo galleries—a
38% increase from non-holiday months. Traffic to seasonal décor and
recipes spiked 251%. Consumers are gearing up for more fun and
festivities in 2021. In a recent survey by Meredith Data
Studio:
- Women said they are 38% more likely to entertain this holiday
season (69% plan to entertain in 2021, compared with 50% last
year).
- 30% of moms said they expect to do more seasonal decorating
this year, compared with 2021; and only 5% said they plan to do
less.
"Families are looking to step up their holiday celebrations, and
we're here for it," said Liz
Vaccariello, Editor in Chief of REAL SIMPLE. "With our new
holiday specials, Meredith's leading brands have captured enough
ideas and inspiration to fuel a lifetime of festivities – and it's
all available free and on-demand."
Program descriptions and viewing information are as follows:
Better Homes & Gardens Celebrates the
Season
Holiday porch parties are all the rage this year! In
Better Homes and Gardens Celebrates the Season, you'll learn
how to throw a party your friends and neighbors will talk about for
years to come. Editors will also offer a peek into the creation of
the December issue of the magazine. Tune into Better Homes &
Gardens Celebrates the Season at BHG.com/holidaytv or on
PeopleTV starting Nov. 25.
Allrecipes Make It Merry!
Allrecipes, the world's top
destination for food and entertaining resources, is here to help
take the stress out of your holidays with some delightful dishes,
time-saving tips, and fabulous flavors for the season. Whether it
is a traditional meal or a new take on an old favorite,
Allrecipes Make It Merry! shows you just how easy it is to
create a holiday celebration to be enjoyed and remembered. Tune
into Allrecipes Make It Merry! on the Allrecipes website or
on PeopleTV starting Nov. 25.
REAL SIMPLE Holidays
REAL SIMPLE's expert holiday
hacks come to life, offering simple solutions to make this year's
giving and gathering more festive and fun. REAL SIMPLE
Holidays unwraps great ideas around decorating, gifts, beauty,
and food, all designed to give you and yours the gift of a holiday
season to be celebrated and cherished. Tune into the program today
on the REAL SIMPLE website or on PeopleTV in December.
The Southern Living Show
The Southern Living
Show is airing four Thanksgiving-themed episodes through
November on its digital platforms. Look for a fall festival of
down-home food, decorating, and entertaining ideas from the most
trusted source for all things southern.
ABOUT MEREDITH CORPORATION
Meredith
Corporation (NYSE: MDP) is a multi-platform media and
marketing company that provides information and inspiration to
women's lives daily through our trusted brands, including PEOPLE,
Better Homes & Gardens, Allrecipes, Southern Living, and REAL
SIMPLE. We create content and experiences focused on entertainment
news, house and home, food, style, health, fitness, travel and
luxury, and parenting – priority topics for our largely female
audience.
With our long history of demonstrated integrity, editorial
excellence, and deep consumer insights, we have earned
relationships with 190 million Americans across media platforms,
including digital, magazines, performance marketing, and brand
licensing. Our rich proprietary data and sophisticated technology
platform provide unparalleled insights and best-in-class
advertising and performance marketing solutions.
Meredith's Local Media Group portfolio includes 17 television
stations concentrated in large, fast-growing markets, with seven
stations in the nation's Top 25 markets, including Atlanta, Phoenix, St.
Louis, and Portland.
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SOURCE Meredith Corporation