By Allison Prang

McDonald's Corp. is teaming up with reggaeton artist J Balvin on a meal, the company said, following its successful collaboration with rapper Travis Scott.

The "Mi Gente" singer's to-go meal, which includes a Big Mac, fries, ketchup and an Oreo McFlurry, will be offered until Nov. 1, the fast-food chain said. Customers can get the McFlurry offering for free when they order through the McDonald's app, the company said.

The Colombian performer whose real name is Jose Alvaro Osorio Balvin is a major crossover star. In February, he joined actress and music star Jennifer Lopez at the Super Bowl during her performance at the halftime show. He has more than 44.1 million followers on Instagram and roughly 16.3 billion views on YouTube.

"From topping charts around the world to landing countless award nominations, J Balvin is a trailblazing international icon," Morgan Flatley, McDonald's U.S. chief marketing officer, said in prepared remarks.

The collaboration comes on the heels of the chain's partnership with Mr. Scott, which ended Sunday. That order included a Quarter Pounder with cheese, lettuce and bacon, a medium order of fries with barbecue sauce and a Sprite, McDonald's said. Many fans of the rapper visited McDonald's to try the food and posted about it on social-media platforms, while Mr. Scott has been wearing clothing that features the company's logo.

McDonald's said the Travis Scott meal was the first time in almost three decades that it showcased a celebrity's name on its menu. The last celebrity to be featured was basketball icon Michael Jordan.

Write to Allison Prang at allison.prang@wsj.com

 

(END) Dow Jones Newswires

October 05, 2020 09:39 ET (13:39 GMT)

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