LOS ANGELES, Dec. 20, 2018 /PRNewswire/ -- Live Nation
Entertainment (NYSE: LYV) today announced the election of Maverick
Carter to its Board of Directors.
With a wealth of experience across the business, marketing,
entertainment, and media sectors, Carter has become an important
figure in the sports and talent landscape.
As LeBron James' longtime
business manager, Carter is credited with guiding James'
history-making career off the court that spans entertainment,
content creation, and marketing and business development through
the companies they cofounded – SpringHill Entertainment,
UNINTERRUPTED, and The Robot Company. Today Carter serves as
the CEO of each of these companies within LRMR Ventures, a holding
company he helped build that oversees all of James' and Carter's
current investments and business assets. SpringHill Entertainment
develops content for digital, documentary and feature films and
television, with Carter serving as the executive producer on its
growing list of projects that includes the primetime NBC game
show The Wall, the critically-acclaimed
docuseries Warriors of Liberty City for Starz
and Best Shot for YouTube Premium. UNINTERRUPTED
is an award-winning athlete empowerment company that gives athletes
a multimedia platform to amplify their stories and connect with
their fans in an unprecedented way. The Robot Company is an
integrated marketing agency that leverages relationships within the
sports, art, digital, music and entertainment industries to build
and execute client-specific marketing solutions for brand partners
including JP Morgan Chase, Beats by Dre, and Sprite. Carter was
also instrumental in securing James' $1
billion lifetime deal with Nike, the largest single-athlete
guarantee and the first lifetime commitment in Nike's company
history.
"Maverick is at the forefront of talent, sports and media and
brings exceptional experience and insight to our esteemed
board," said Greg Maffei, Chairman
of the Live Nation Board of Directors.
"Maverick's talent-centric view, brand instincts and ability to
innovate make him an incredible asset and resource to Live Nation
as we continue to create new ways to partner with artists and
expand our business," said Michael
Rapino, President and CEO, Live Nation Entertainment.
"This is an exciting opportunity for me because I've long
admired Live Nation's industry-changing work and their talent-first
approach to business," said Carter. "They're not afraid to think
differently about the possibilities for their talent, and I look
forward to helping them explore new ways to help talent build out
their businesses."
Carter attended Western Michigan
University and splits time between Akron, Ohio and Los
Angeles.
About Live Nation Entertainment
Live Nation
Entertainment (NYSE: LYV) is the world's leading live entertainment
company comprised of global market leaders: Ticketmaster, Live
Nation Concerts, and Live Nation Sponsorship. For additional
information, visit www.livenationentertainment.com.
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SOURCE Live Nation Entertainment