OnlyInYourState Reaches Milestone Two Million Subscribers to its Daily Newsletter
September 22 2020 - 8:00AM
OnlyInYourState has reached the milestone of 2 million subscribers
to its daily newsletter. The travel site was also named as the
second largest Travel Information site in the US, with over 17.6
million unique monthly visitors (source: August 2020 comScore).
Known for its editorial coverage of hidden gems, little known
attractions, and natural wonders within each of the country’s 50
states, OnlyInYourState has seen 100% growth in newsletter
subscribers since September 2019.
“After OnlyInYourState joined Leaf Group’s digital portfolio of
brands in 2019, one of our first areas of focus was to diversify
traffic channels and strengthen our direct relationship with
readers. The team developed an expanded newsletter strategy that
capitalized on what makes the site unique -- the incredible depth
of its local attraction expertise, and the ability to adapt to
fundamental shifts in consumer’s local travel mindsets,” said Scott
Messer, Senior Vice President and General Manager, Media, for Leaf
Group. “The rapid growth of OnlyInYourState’s newsletter
subscribers and highly intent-driven audience are testaments to the
thoughtful, unique storytelling the editorial team is creating
every day.”
OnlyInYourState will launch its first-ever virtual Travel Summit
on October 7, as a new addition to its annual Writer Summit. At
this half-day invitation-only event, the site’s editorial, research
and business teams will connect with travel-related brand marketers
to discuss the current travel landscape, challenges for the
industry, and insights and trend forecasting. The virtual event
will be headlined by world-famous travel expert, Rick Steves, along
with Kristen Ulmer, author of "The Art of Fear," and Ashish Arya,
Global Head of Marketing, Travel, at Pinterest. For more
information on the OnlyInYourState Travel Summit and to request an
invitation, visit https://onlyinyourstate2020.splashthat.com/.
OnlyInYourState takes a fun, informal approach to travel
articles to help readers discover unique things to do in each of
the 50 states. To learn more, please visit
https://www.onlyinyourstate.com/.
About
OnlyInYourState:Founded in 2015,
OnlyInYourState features over 100,000 articles highlighting the
off-the-beaten-path attractions and unique natural wonders of each
of the country’s 50 distinctive states. Collectively, the brand’s
unique, highly-curated editorial content has reached millions of
passionate readers and has brought attention to hidden gems,
little-known attractions, natural wonders and small and large
businesses across the nation. For more information, visit
https://www.onlyinyourstate.com/.
About Leaf Group:Leaf Group Ltd. (NYSE: LEAF)
is a diversified consumer internet company that builds enduring,
creator-driven brands that reach passionate audiences in large and
growing lifestyle categories, including fitness and wellness
(Well+Good, Livestrong.com and MyPlate App), and home, art and
design (Saatchi Art, Society6 and Hunker). For more information
about Leaf Group, visit www.leafgroup.com.
Media Contact:Sharna DadukVice President,
CommunicationsSharna.daduk@leafgroup.com
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