COLUMBIA, Md., Feb. 20, 2020 /PRNewswire/
-- WhyHotel, an alternative lodging service that
operates pop-up hotels in newly built, luxury apartment buildings,
today announced plans to launch a new pop-up hotel within Juniper,
the first apartment building located in the Merriweather District®
in Downtown Columbia. Owned by The
Howard Hughes Corporation® (NYSE: HHC), Juniper is located at 6000
Merriweather Drive, Columbia, MD
and will include 70 WhyHotel units at its onset as it begins
welcoming guests in April.
WhyHotel is a natural fit for the many residents and
corporations that are considering Downtown Columbia's newest live, work, play
neighborhood as an ideal relocation destination. With a burgeoning
business community, the Merriweather District will now be able to
provide group and business travelers with luxury pop-up hotel stays
in a brand-new apartment building with a 24/7 onsite hospitality
staff.
"The area surrounding Merriweather Post Pavilion has a
great mix of business and leisure," said Jason Fudin, CEO and Co-founder of WhyHotel.
"Our pop-up concept is a perfect fit for the Merriweather District
to provide business travelers a 'like-home' hotel stay as well as
allow potential permanent residents an opportunity to 'try before
they buy' and experience what the new area has to offer first
hand."
WhyHotel's roots are based in the DMV area with its headquarters
in Washington, DC and three of its
current pop-up hotels being in Virginia. The company, founded in 2017,
secured a $20M+ Series B financing round in December of 2019,
fueling its continued national expansion. In addition to the
development of its pop-up product model, WhyHotel has also created
a business unit, known as Hospitality Living, dedicated to building
permanently flexible-use assets from the ground-up.
"WhyHotel embodies the spirit of innovation and creativity that
drives our development in the Merriweather District. Its unique
business model will benefit both residents and travelers as
Downtown Columbia delivers on its
promise, becoming the third city in the Baltimore/Washington corridor," said
Greg Fitchitt, President,
Columbia, The Howard Hughes
Corporation. "WhyHotel complements the growing business, leisure,
and residential populations in the vibrant Downtown Columbia community."
Simultaneously, WhyHotel is gearing up for the official opening
of its Houston, TX location in
March. Once live, the Columbia, MD
pop-up will bring WhyHotel to a total of five operational
locations. The company plans to announce a number of additional
pop-ups throughout 2020 across the US.
For more information, please visit www.whyhotel.com or view the
pop-up explainer video on YouTube.
About WhyHotel
Spacious. Innovative. Hospitality.
WhyHotel operates "turn-key, pop-up hotels" out of the vacancy of
newly built luxury apartments during the lease-up phase. Blurring
the line between hospitality and home, WhyHotel's model provides
the value and space of a home-share and the consistency and service
of a luxury hotel. The company's new business arm, Hospitality
Living, will deliver a first of its kind ground-up, flexible use
developments.
About The Howard Hughes Corporation®
The Howard
Hughes Corporation owns, manages and develops commercial,
residential and mixed-use real estate throughout the U.S. Its
award-winning assets include the country's preeminent portfolio of
master planned cities and communities, as well as operating
properties and development opportunities including: the Seaport
District in New York; Columbia, Maryland; The Woodlands®, The
Woodlands Hills, and Bridgeland® in the Greater Houston, Texas area; Summerlin®,
Las Vegas; and Ward Village® in
Honolulu, Hawaiʻi. The Howard
Hughes Corporation's portfolio is strategically positioned to meet
and accelerate development based on market demand, resulting in one
of the strongest real estate platforms in the country. Dedicated to
innovative placemaking, the company is recognized for its ongoing
commitment to design excellence and to the cultural life of its
communities. The Howard Hughes Corporation is traded on the New
York Stock Exchange as HHC. For additional information visit
www.howardhughes.com.
About Downtown Columbia®
A development of The Howard
Hughes Corporation®, Downtown
Columbia is located at the center of Columbia, MD, one of the first master planned
communities in the U.S. founded by legendary developer James W. Rouse in 1967. Conveniently located
between Washington, DC and
Baltimore, Columbia is comprised of 14,000 acres
including ten completed residential villages and a deep pipeline of
commercial development opportunities within its Downtown. At full
buildout, the redeveloped 391 acres of Downtown Columbia will include three new and
reconfigured neighborhoods – the Merriweather District®, Lakefront
District and Central District—featuring more than 14 million square
feet of residential, office, hotel, retail, cultural, and public
uses including public parks, trails and more.
Safe Harbor Statement
Statements made in this press
release that are not historical facts, including statements
accompanied by words such as "will," "believe," "expect,"
"enables," "realize", "plan," "intend," "assume," "transform" and
other words of similar expression, are forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. These statements are based on management's expectations,
estimates, assumptions, and projections as of the date of this
release and are not guarantees of future performance. Actual
results may differ materially from those expressed or implied in
these statements. Factors that could cause actual results to differ
materially are set forth as risk factors in The Howard Hughes
Corporation's filings with the Securities and Exchange Commission,
including its Quarterly and Annual Reports. The Howard Hughes
Corporation cautions you not to place undue reliance on the
forward-looking statements contained in this release. The Howard
Hughes Corporation does not undertake any obligation to publicly
update or revise any forward-looking statements to reflect future
events, information or circumstances that arise after the date of
this release.
Media Contacts:
WhyHotel
N6A for WhyHotel
Email: WhyHotel@n6a.com
Phone: 212.334.9753 Ext. 101
The Howard Hughes Corporation
Vanessa Rodriguez
Vice President of Marketing, Columbia
vanessa.rodriguez@howardhughes.com
410-964-4891
Cristina Carlson
Vice President, Corporate Communications and Public Relations
cristina.carlson@howardhughes.com
646-822-6910
Investor Relations
David
O'Reilly
Chief Financial Officer
david.o'reilly@howardhughes.com
214-741-7744
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SOURCE WhyHotel