LOS
ANGELES and SAN
FRANCISCO, March 5, 2024 /PRNewswire/ -- Gap
Inc. (NYSE: GPS) and Ambercycle today announced efforts to leverage
textile-to-textile recycled materials in Athleta products.
Ambercycle's cycora® regenerated polyester is a high-performance
material created from end-of-life textiles that seamlessly replaces
conventional polyester. Starting in 2026, Athleta –
a Certified B Corporation – plans to become the first
performance apparel brand to use cycora® at scale.
Athleta CEO, Chris Blakeslee
added, "As a mission-driven, B Corp-certified brand, Athleta is
committed to reducing our environmental footprint by using recycled
materials like cycora®, which not only aligns with our values but
also meets our uncompromising quality standards."
Athleta's versatile apparel assortment is designed for women by
women, with inclusivity at its core. Athleta integrates performance
and technical features across its collection to support women
across their entire lifestyle—from yoga and training to travel and
recovery.
"As the demand for circular materials rises, we are delighted to
collaborate with like-minded brands in the performance sector, such
as Athleta. Together, we are not only creating high-quality
garments but also driving forward the circular fashion movement,"
said Shay Sethi, CEO of
Ambercycle.
"Gap Inc. is committed to evolving our supply chain and product
development process in ways that help us deliver innovative
products for our customers while reducing our environmental
footprint," added Dan Fibiger, Head
of Global Sustainability at Gap Inc.
Ambercycle's proprietary molecular regeneration technology uses
discarded polyester as feedstock in the production of cycora®, a
high-performance material designed to reproduce the quality of
virgin-grade polyester, while reducing industry greenhouse gas
emissions and dependency on landfilling or incinerating end-of-life
textiles. The news demonstrates growing demand for circular
materials made from textile-to-textile
regeneration.
Fibiger continued, "Ambercycle's groundbreaking technology for
transforming end-of-life textiles into new materials not only
enables a more sustainable supply of high-performance fabrics, but
it has the potential to cut waste and emissions and has the
potential to advance circularity at scale."
About Gap Inc.
Gap Inc., a collection of purpose-led lifestyle brands, is the
largest American specialty apparel company offering clothing,
accessories, and personal care products for men, women, and
children under the Old Navy, Gap, Banana Republic, and
Athleta brands. The company uses omni-channel capabilities to
bridge the digital world and physical stores to further enhance its
shopping experience. Gap Inc. is guided by its purpose, Inclusive,
by Design, and takes pride in creating products and experiences its
customers love while doing right by its employees, communities, and
planet. Gap Inc. products are available for purchase worldwide
through company-operated stores, franchise stores, and e-commerce
sites. Fiscal year 2022 net sales were $15.6
billion. For more information, please visit
www.gapinc.com.
About Athleta:
A certified B Corporation, Athleta is a premium performance
lifestyle brand with a purpose of inspiring and empowering women
and girls to find confidence, strength, and wellbeing through
movement. Athleta's versatile performance apparel is designed for
women by women, with inclusivity at its core. Founded in 1998,
Athleta integrates performance and technical features across its
collection to support women across their entire lifestyle—from yoga
and training to travel and recovery. In 2016, the company launched
Athleta Girl mirroring its signature performance in styles for the
next generation. Based in San Francisco, CA and a Gap
Inc. brand (NYSE: GPS), Athleta apparel is available at
its more than 250 retail stores across the United
States and Canada and at Athleta.com.
About Ambercycle
Ambercycle is powering circularity in fashion. Established in
2015, this Los Angeles-based
company is revolutionizing the fashion industry with its
award-winning molecular regeneration technology. cycora®
regenerated polyester is the company's first premium material
solution made from end-of-life textiles. Driven by the vision to
improve humanity's relationship with materials, Ambercycle is
minimizing the impact of raw material extraction on our environment
and paving the way to decarbonize fashion.
Media contacts:
press@gap.com
press@ambercycle.com
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SOURCE Ambercycle