Janie & Jack Launches Awareness Campaign for National Adopt a Shelter Dog Month to Celebrate Limited-edition Family Dog Colle...
October 15 2019 - 8:55AM
Business Wire
New Family Dog Collection, Including Matching
Holiday Looks for Your Pup, Now Available
Today, children’s fashion brand, Janie and Jack, launches its
first-ever Family Dog collection with exclusive matching looks for
dogs. To celebrate the launch and in honor of National Adopt a
Shelter Dog Month, the brand is partnering with Mom Brain podcast
co-host, author and dog lover, Hilaria Baldwin, dog influencer and
photographer, The Dogist, and model, dog adoption advocate and
founder of Mother of Dogs, Allie Rizzo to raise funds for the
American Society for the Prevention of Cruelty to Animals (ASPCA).
According to the ASPCA, each year approximately 5.3 million
companion animals enter animal shelters nationwide. Customers are
invited to join the cause by sharing a family photo with their dog
to either Facebook or Instagram, including the hashtag
#jjdogsweepstakes or to janieandjack.com/dogsweepstakes. Janie and
Jack will donate $1 for every image shared, up to $50,000, to the
ASPCA. Customers will also be automatically entered for a chance to
win a $1,000 Janie and Jack gift card as a thank you for
participating.
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the full release here:
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JANIE AND JACK LAUNCHES AWARENESS
CAMPAIGN FOR NATIONAL ADOPT A SHELTER DOG MONTH TO CELEBRATE
LIMITED-EDITION FAMILY DOG COLLECTION (Photo: Business Wire)
“With the holidays upon us, we are excited to invite one of our
favorite family members—our dogs—to be part of our family moments,”
said Shelly Walsh, SVP and General Manager, Janie and Jack. “We saw
an opportunity to give back while celebrating dogs, and we are true
believers in what the ASPCA does to place animals in safe and
loving homes. We chose partners with passion projects for animal
support that align with the ASPCA’s mission and through this
special collection for our furry friends, we hope to bring the
entire family together to share some heartwarming photos and make
lifelong memories."
Every photo shared to raise awareness to National Adopt a
Shelter Dog Month will also automatically be entered to win a
$1,000 Janie and Jack gift card with three winners chosen at
random. Visit janieandjack.com/dogsweepstakesrules for further
details and sweepstake rules. In addition to posting family photos
to raise awareness, customers can donate to the ASPCA while
checking out at any Janie and Jack store nationwide or online at
janieandjack.com. The donation and submission period begins today,
October 15th, and lasts through October 31st.
“We are thrilled to be working with Janie and Jack to raise
awareness for Adopt a Shelter Dog Month,” said Rebecca Frommer,
Director of Cause Partnerships at the ASPCA. “These generous
donations from Janie and Jack will support the ASPCA’s lifesaving
work to help animals in need across the country, such as the
millions of adoptable dogs who are looking for loving homes.”
New this year, Janie and Jack’s Holiday collection now includes
exclusive styles for dogs, with select pieces that coordinate with
kids’ looks to ensure the entire family gets into the holiday
spirit. Styles range from off-white faux fur capelets to matching
plaid pajamas, tartan vests, holiday sweaters and bowties made for
everyone’s best friend. Janie and Jack will bring the Family Dog
collection to life on janienandjack.com featuring a series of
employees’ rescue dogs alongside their adoption success
stories.
Available at select Janie and Jack stores nationwide and
janieandjack.com the Family Dog collection features 11 pieces for
dogs of all sizes and is priced between $20 and $165.
ABOUT JANIE AND JACK
Janie and Jack is a design house with every kid at its
heart—because individual style starts early. Each season
collections feature modern twists on classic fashion. Janie and
Jack is known for family moments, thoughtful details and memorable
gifts. Visit Janie and Jack stores nationwide for kids’ clothing
from newborn to size 6 and janieandjack.com for up to size 12.
About the ASPCA®
Founded in 1866, the ASPCA® (The American Society for the
Prevention of Cruelty to Animals®) is the first animal welfare
organization in North America and serves as the nation’s leading
voice for animals. More than two million supporters strong, the
ASPCA’s mission is to provide effective means for the prevention of
cruelty to animals throughout the United States. As a 501(c)(3)
not-for-profit corporation, the ASPCA is a national leader in the
areas of anti-cruelty, community outreach and animal health
services. For more information, please visit www.ASPCA.org, and be
sure to follow the ASPCA on Facebook, Twitter, and Instagram.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191015005332/en/
Erica Larsen SHADOW 212.972.0277 Erica@weareshadow.com
Kiersten Popke SHADOW 212.972.0277 Kiersten@weareshadow.com
Kelley Loeffler Janie and Jack 415.427.9160
Kelley_loeffler@gap.com
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