Introducing Nature Valley™ Protein Crunch™ Bars, Delicious Creamy, Crunchy Texture with 10 Grams of Protein
January 11 2021 - 10:00AM
Business Wire
The Latest Addition to the Protein Lineup –
Nature Valley™ Protein Crunch Bar – A Perfect Balance of Texture
that You Can Feel Good About
Nature Valley, the No. 1 granola bar brand in the world*, is
launching Protein Crunch bars, a bar that uniquely features a
creamy, crunchy texture with 10 grams of great-tasting protein –
making it unlike many other snack bar options. This new addition to
the Nature Valley Protein lineup is ideal for between meal cravings
with ingredients like creamy peanut butter, and crunchy nuts in a
whole grain oat bar.
“When Nature Valley created the granola bar category in 1975, we
launched a delicious crunchy bar that is beloved to this day,” said
Carly Anderson, senior brand manager, Grain Snacks at General
Mills. “Today, as shoppers seek out protein snacks, there is no
shortage of protein bars on the market. However, consumers told us
the category lacked a tasty and affordable protein bar with a
unique texture – a crunch. We’re excited to launch Nature Valley
Protein Crunch, an extension of our popular Protein and Crunchy
lines.”
As with all Nature Valley products, Protein Crunch contains no
artificial flavors or colors and no high fructose corn syrup, just
delicious flavor. The new snack bars are available in two
varieties: Peanut Butter and Chocolate Peanut Butter. Protein
Crunch snack bars are currently available at most retail locations
nationwide or online, for a suggested retail price of $4.49 per
five-count box.
Visit naturevalley.com and follow @NatureValley on Facebook and
Instagram to learn more.
* Source: Euromonitor International Report, CY 2020.
About General Mills
General Mills is a leading global food company whose purpose is
to make food the world loves. Its brands include Cheerios, Annie's,
Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old
El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2020
net sales of U.S. $17.6 billion. In addition, General Mills’ share
of non-consolidated joint venture net sales totaled U.S. $1.0
billion.
About Nature Valley
Nature Valley believes that nature brings out the best in all of
us. That’s why we continually strive to connect people to nature
not only through the food we make, but also outdoor experiences.
Nature Valley bars offer wholesome, real ingredients like whole
grain oats and power-packed peanuts, almonds and nut butters that
deliver energy fueled by nature. We are committed to acting as an
ongoing force for nature by restoring and preserving access to
10,000 miles of trails nationwide. Nature Valley is a proud partner
of the National Park Foundation and The National Park Conservation
Association. As creator of the granola bar category in 1975, Nature
Valley offers a wide variety of products across bars, snacks and
granola. Visit naturevalley.com to learn more.
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version on businesswire.com: https://www.businesswire.com/news/home/20210111005197/en/
Mollie Wulff General Mills 763-764-6364
Media.line@genmills.com
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