Fiverr Unveils New Brand Campaign “It Starts Here”, Spotlights Three Real Businesses on Their Path to Digital Transformat...
September 09 2020 - 8:00AM
Business Wire
Company also introduces an evolution of its
brand identity that reflects Fiverr’s growth over the years and the
progress it's made in changing how the world works
Fiverr International Ltd., (NYSE: FVRR), the company that is
changing how the world works together, today announced its new
brand campaign “It Starts Here.” Through this non-scripted
campaign, Fiverr set out to authentically spotlight three
businesses, providing a real view into the changes they have had to
make due to the pandemic and the challenges they have overcome
adapting to the digital world. The campaign follows a hydroponic
farm, a pizzeria chain (that also operates as a community center),
and an antique store as they seek out the help and support of
Fiverr freelancers across the globe.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200909005347/en/
Fiverr’s “It Starts Here” campaign
features a variety of short-form video ad spots which will run
across digital streaming channels, as well as social media and
national US TV. (Graphic: Business Wire)
“Since COVID-19 forced the entire world into social and economic
lockdown, every aspect of life and work has been upended. Digital
transformation is no longer optional for small businesses, but a
necessity needed to survive and thrive,” said Gali Arnon, Chief
Marketing Officer at Fiverr. “Small businesses understand that they
need an online presence and Fiverr’s platform has become an
important place for them to turn to in order to find experienced
support and solutions. Everyone has their own story and we created
this campaign to provide hope and inspiration for those that are
trying to make it work during this crisis and beyond; we want them
to know they are not alone.”
Fiverr’s “It Starts Here” campaign features a variety of
short-form video ad spots which will run across digital streaming
channels, as well as social media and national US TV. Through
Fiverr’s social channels, which will include longer form videos on
YouTube and spotlights through Instagram stories, viewers will be
able to get a more in-depth look and build deeper connections with
each of the brands.
Fiverr is also launching an evolution of its brand identity.
While this evolution holds onto the essence of the original Fiverr
brand, it is also visually emblematic of how the company has
matured throughout the years and revolutionized the way the world
works. Through brand elements that include a new logo, a broadened
color palette, bold two typeface typographic system and bespoke
wordmarque, the new visual identity celebrates the creativity,
energy and determination of the Fiverr community. True to form,
Fiverr has placed its community at the heart of both its new ad
campaign and embedded in the imagery to support the brand
evolution.
“Fiverr has gone through some dramatic changes these past ten
years and this brand evolution reflects the advancement and
sophistication of the company while simultaneously embodying its
purpose of providing opportunities for anyone, anywhere, to build
their business, brand or dreams,” said Duncan Bird, Vice President
of Brand and Digital at Fiverr. “Every detail, down to the font
sizes and intricate color palette, was examined and reviewed to
ensure that this shows the boldness of who we are as a
company.”
To learn more about Fiverr’s “It Starts Here” campaign and brand
evolution, click here.
About Fiverr
Fiverr's mission is to change how the world works together. The
Fiverr platform connects businesses of all sizes with skilled
freelancers offering digital services in more than 400 categories,
across 8 verticals including graphic design, digital marketing,
programming, video and animation. In the twelve months ended June
30, 2020, 2.8 million customers bought a wide range of services
from freelancers across more than 160 countries. We invite you to
visit us at fiverr.com, read our blog and follow us on Facebook,
Twitter and Instagram.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200909005347/en/
Holly Steffy press@fiverr.com
Fiverr (NYSE:FVRR)
Historical Stock Chart
From Aug 2024 to Sep 2024
Fiverr (NYSE:FVRR)
Historical Stock Chart
From Sep 2023 to Sep 2024