NEW YORK, March 16, 2018 /PRNewswire/ -- Champs Sports, a
division of Foot Locker, Inc. (NYSE: FL), celebrates the opening of
its New York flagship location in
Times Square today. Following the move from the brand's former
Times Square footprint, the new multi-level property at 10 Times
Square is nearly four-times the size of the previous location
boasting 8,160 square-feet of premium retail space.
Designed to be flexible, "The Arena" layout allows Champs Sports
and its vendor partners to tell key stories in new and creative
ways, enhancing the customer shopping experience. Within this new
layout, leading athletic brands will have elevated brand
experiences with cross-category product offerings, allowing
customers to easily navigate by brand and identify sought-after
products more efficiently. The flagship will serve as a hub that
demonstrates the brand's core values – We Know Game – embodying,
celebrating and advocating for all those who participate.
"At Champs Sports, we are always looking to bring the best
retail experiences to our customers and to establish ourselves as
the go-to destination to find leading athletic brands," said
Bryon Milburn, VP and GM of Champs
Sports. "The Times Square store offers the best assortment of the
top brands that shoppers know, love and have come to expect from
Champs Sports."
The new store has a prominent exterior presence with an LED
display spanning 68 feet by 23 feet across prime Times Square real
estate. Inside, there are four additional digital screens to allow
for robust, interactive storytelling throughout the customer
journey. To complement its digital in-store presence, Champs Sports
commissioned artist Andrew Thiele to create lasting brand
visuals representing the spirit of New
York City – from the five boroughs to notable landmarks,
arts and sports teams.
Champs Sports will host a Grand Opening Celebration in late
April, at which the brand will pay homage to the rich sports, music
and lifestyle culture of the Big Apple. The event will include
coveted kicks, special guests, live performances and community
tie-ins.
The New York flagship is part
of Foot Locker, Inc.'s ongoing commitment to be the premier
destination for sneaker culture offering the hottest sneakers,
apparel and accessories from brands including Nike, Jordan, adidas, PUMA, Under Armour, New
Balance, Converse, Timberland, ASICS, Champion and licensed team
apparel.
About Champs Sports:
Champs Sports is part of Foot Locker, Inc., a specialty athletic
retailer that operates more than 3,310 stores in 24 countries
in North America, Europe, Australia, and New
Zealand. Through its Champs Sports, Foot Locker,
Footaction, Lady Foot Locker, Kids Foot Locker, SIX:02,
Runners Point, and Sidestep retail stores, as well as its
direct-to-customer channels, including champssports.com,
footlocker.com and Eastbay.com, the Company is a leading provider
of athletic footwear and apparel.
Additional information may be found at ChampsSports.com |
Instagram: @ChampsSports & @ChampsSports.Womens | Twitter:
@ChampsSports | YouTube: youtube.com/ChampsSports | Facebook:
facebook.com/ChampsSports | App: iOS and Android
#WeKnowGame
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SOURCE Foot Locker, Inc.