PITTSBURGH, Oct. 28, 2020 /PRNewswire/ -- DICK'S Sporting
Goods (NYSE: DKS), the largest U.S.-based, omni-channel sporting
goods retailer, announced the opening of three temporary
pop-up-shop locations for CALIA by Carrie Underwood, a fitness
and lifestyle brand created five years ago in partnership with
Grammy®-award winning superstar, Carrie
Underwood. The line has become one of the Company's top-selling
women's brands.
These temporary stores will provide guests with a unique
shopping experience heading into the holiday season. Physical
retail shops will open in Austin,
TX and Santa Monica, CA.
Additionally, one mobile pop-up experience will be available in
various locations in and around Nashville, TN. All three retail locations will
be open to customers October 28 through
December 31.
"Like in so many other areas of our business, we see a lot of
opportunity to continue to expand CALIA by Carrie Underwood as the athletic apparel
category continues to strengthen," said Lauren Hobart, President, DICK'S Sporting
Goods. "With our women's business being a strong focus for us
this year, and CALIA having such strong success, it felt like the
right time to launch these CALIA pop-up locations. We hope to
introduce the line to even more women through this new and exciting
experience."
Since its launch, CALIA by Carrie
Underwood has exclusively been available in DICK'S Sporting
Goods brick-and-mortar locations and online at calia.com and
dicks.com. These standalone pop-up experiences will be a first for
the women's brand.
"I am so proud of all that we have accomplished with CALIA over
the past five years," said Carrie
Underwood, Founder and Lead Designer, CALIA by
Carrie Underwood. "The opening of
these pop-up stores is a special moment for me and the entire team
at DICK'S Sporting Goods. I can't wait for everyone who visits to
see how our brand continues to reach even more women this holiday
shopping season, and as we all continue to focus on our fitness and
well-being in the new year."
In addition to shopping the latest CALIA by Carrie Underwood product, customers will have an
opportunity to enjoy special promotions at each pop-up location.
Retail-as-a-service company, B8ta, has collaborated with and
supported DICK'S to bring these pop-up locations to life.
Customers will be able to safely shop the pop-up locations as
all locations will undergo a deep cleaning prior to opening each
day, while high-touch areas such as payment portals and door
handles will be sanitized throughout the day. All customers and
employees will be required to wear face masks and practice safe
social distancing.
To learn more about the CALIA by Carrie Underwood Pop-Up Shops
and for exact locations, visit calia.com/popupshops. Customers
nationwide can continue to shop CALIA by Carrie Underwood online at calia.com, dicks.com
and in-store at DICK'S Sporting Goods locations, with new product
dropping throughout the holiday season.
About DICK'S Sporting Goods, Inc.
Founded in 1948, DICK'S Sporting Goods, Inc. is a leading
omni-channel sporting goods retailer offering an extensive
assortment of authentic, high-quality sports equipment, apparel,
footwear and accessories. As of August 1,
2020, the Company operated 726 DICK'S Sporting Goods
locations across the United
States, serving and inspiring athletes and outdoor
enthusiasts to achieve their personal best through a blend of
dedicated teammates, in-store services and unique specialty
shop-in-shops dedicated to Team Sports, Athletic Apparel, Golf,
Lodge/Outdoor, Fitness and Footwear.
Headquartered in Pittsburgh,
PA, DICK'S also owns and operates Golf Galaxy and Field
& Stream specialty stores; OVERTIME by DICK'S Sporting Goods
outlet stores; and GameChanger, a youth sports mobile app for
scheduling, communications and live scorekeeping. DICK'S
offers its products through a content-rich eCommerce platform that
is integrated with its store network and provides customers with
the convenience and expertise of a 24-hour storefront. For
more information, visit the Investor Relations page at
dicks.com.
About Carrie Underwood
Carrie Underwood emerged from the
promise of her 2005 American Idol win to become a
true multi-format, multi-media superstar, spanning achievements
in music, television, film, and now books, as a
New York Times bestselling
author. She has sold more than 64 million records worldwide
and has recorded 27 #1 singles, 14 of which she co-wrote, while
continuing to sell out arena tours across North America and the UK. Her 2018
release, Cry Pretty, is her seventh album to be certified
Platinum or Multi-Platinum by the RIAA, including her Greatest
Hits: Decade #1. On September
25 of this year, Carrie released her eighth album,
My Gift, her
first-ever Christmas album, which debuted at #1 on the Billboard
Country, Christian and Holiday charts in its first week and marked
her eighth straight release to debut at #1 on the Billboard Country
chart. My Gift also
debuted #1 on the UK country chart (her fifth #1 on the chart) and
#1 on the Canadian country chart. Additionally, HBO Max will stream
an exclusive, all-new holiday special this December, with Carrie
performing songs from My
Gift with a live orchestra and choir. The Max
Original special will be executive produced by Gary Goetzman
and Tom Hanks for Playtone, along
with Underwood. She also starred as Maria von
Trapp in NBC's three-hour 2013 holiday blockbuster, the
Emmy®-winning The Sound of Music Live!, whose airings
attracted 44 million viewers, and she returns this Fall for her
eighth season as the voice of primetime television's #1 program,
NBC's Sunday Night Football. Last November, she hosted
the CMA Awards for the 12th consecutive year. Underwood has won
over 100 major awards including 7 GRAMMY® Awards, 15 ACM Awards
including three for Entertainer of the Year (the first female in
history to win twice and, as of 2020, the only female ever to win
three times), 22 CMT Music Awards where she continues to hold the
record for the most award wins ever for the show, 7 CMA Awards, and
15 American Music Awards with her 7th win for Favorite
Female Artist – Country and 6th win for Favorite Country
Album for Cry Pretty, breaking the AMA record for Most Wins
in the Favorite Country Album Category. Carrie is the most followed
country artist on Instagram and most followed female country artist
on Twitter, Facebook and TikTok. She is is a proud member of the
Grand Ole Opry and founder/lead designer for her fitness and
lifestyle brand, CALIA by Carrie
Underwood. In March 2020, HarperCollins/Dey
Street books published Carrie's first book, FIND YOUR PATH:
Honor Your Body, Fuel Your Soul, and Get Strong with the Fit52
Life, a fitness lifestyle book in which she shares her belief
that fitness is a lifelong journey, providing a common-sense
approach to staying active, eating well, and looking as beautiful
as you feel, 52 weeks a year. That same month, Carrie also
launched her new fitness app, fit52, which is a holistic
wellness platform designed to encourage and support users on their
personal wellness journey, and is available on the App Store
and on Google Play.
Contact: DICK'S Sporting Goods –
press@dcsg.com
Category: Company
View original content to download
multimedia:http://www.prnewswire.com/news-releases/dicks-sporting-goods-announces-opening-of-calia-by-carrie-underwood-pop-up-shops-in-three-cities-this-holiday-season-301161806.html
SOURCE DICK'S Sporting Goods