DALLAS, Jan. 19, 2016 /PRNewswire/ -- Grab a
straw because the drink you enjoyed as a kid is getting even more
nutritious! Dean Foods Company (NYSE: DF) is introducing new TruMoo
Calcium Plus low-fat chocolate milk to its line of delicious dairy
products. Like regular TruMoo, the nation's leading ready-to-serve
refrigerated chocolate milk,* TruMoo Calcium Plus milk contains no
high fructose corn syrup, no artificial growth hormones and no
artificial sweeteners – and is made with 50 percent more calcium
per serving than regular low-fat white milk.
According to the National Institutes of Health, more than 50% of
boys ages 9-13, girls ages 9-18, women over 50 and men over 70 are
failing to meet their daily calcium requirements from diet alone.**
With the same great chocolatey TruMoo taste, TruMoo Calcium Plus is
a delectable way to incorporate more calcium into your diet – and
just in time for resolution season.
"Calcium is one of the most important minerals for the human
body," said Katherine Brooking, MS,
RD, Appetite for Health. "Not only is calcium essential for
building strong, healthy bones, it also helps muscles, nerves and
hormones function optimally. With 50 percent more calcium per
serving than regular low-fat milk, TruMoo Calcium Plus chocolate
milk is an easy and delicious way to help you and your family meet
daily calcium needs."
There are many other reasons to incorporate TruMoo Calcium Plus
into your daily regimen:
Chocolate Milk is a Nutrient Powerhouse: TruMoo Calcium
Plus provides eight essential nutrients – potassium, protein,
vitamins A, D, and B12, riboflavin and phosphorus, and that extra
boost of calcium.
Chocolate Milk Helps Build Bone Mass: According to the
National Institutes of Health, bones increase in size and mass
during periods of growth in childhood and adolescence, reaching
peak bone mass around age 30. The more bone you have at the time of
peak bone mass, the less likely you are to break a bone or develop
osteoporosis later in life.*** Consuming foods and drinks rich in
calcium, like TruMoo Calcium Plus milk, can help build strong,
healthy bones and, as part of a well-balanced diet, may reduce the
risk of osteoporosis.
Chocolate Milk is a Great Workout Recovery Drink: Recent
studies have shown that, compared to juice, water or some sports
drinks, low-fat chocolate milk's unique blend of carbohydrate and
protein is ideal for replenishing tired muscles. Its high water
content replaces fluids and electrolytes that are lost during
exercise. And unlike water or most sports drinks, TruMoo Calcium
Plus chocolate milk packs the additional benefit of calcium and
includes a great balance of sodium and sugar – which may help you
stay hydrated longer and regain energy.****
"We are constantly striving to develop delicious products that
provide nutritional benefits to our consumers and their families,"
said Greg Schwarz, Vice President of
Marketing, Dean Foods. "TruMoo
Calcium Plus allows kids and adults to get important nutrients that
they need – all in a tasty treat."
TruMoo Calcium Plus milk is available now in the dairy case at
grocery and convenience stores nationwide in half gallon bottles
with an SRP of $4.49.
To learn more about TruMoo Calcium Plus and other TruMoo milk
varieties, please visit www.TruMoo.com
About Dean Foods
Dean Foods® is a leading food and beverage company in
the United States and is the
nation's largest processor and direct-to-store distributor of fluid
milk. Headquartered in Dallas,
Texas, the Dean Foods portfolio includes TruMoo®, the
leading national flavored milk brand, and DairyPure®, the first and
largest fresh white milk national brand, along with well-known
regional dairy brands such as Alta Dena®, Berkeley Farms®, Country
Fresh®, Dean's®, Garelick Farms®, LAND O LAKES® milk and cultured
products*****, Lehigh Valley Dairy Farms®, Mayfield®, McArthur®,
Meadow Gold®, Oak Farms®, PET®******, T.G. Lee®, Tuscan® and more.
In all, Dean Foods has more than 50 local and regional dairy brands
and private labels. Dean Foods also makes and distributes ice
cream, cultured products, juices, teas, and bottled water.
Approximately 17,000 employees across the country work every day to
make Dean Foods the most admired and trusted provider of wholesome,
great-tasting dairy products at every occasion. For more
information about Dean Foods and its brands, visit
www.deanfoods.com.
*Source: IRI MULO+C Store, volume and dollar share, YTD ending
December 6, 2015
**NIH Office of Dietary Supplements, Health Professional Fact Sheet
– Calcium
***NIH Office of Dietary Supplements, Health Professional Fact
Sheet – Calcium; National Osteoporosis Foundation, Bone Basics
****USDA Agriculture Research Service - "Low-Fat Chocolate Milk –
The New Sports Drink?" Henry C.
Lukaski, PhD., FASCM; "Milk Can Do Wonders for an Exercised
Body", Eric Ultus
*****The LAND O LAKES brand is owned by Land O'Lakes, Inc. and is
used by license.
******PET is a trademark of The J.M. Smucker Company and is used by
license.
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SOURCE Dean Foods Company