WESTMINSTER, Colo.,
May 20, 2021 /PRNewswire/
-- Ball Corporation (NYSE: BLL) today announced
that the first-of-its-kind Ball Aluminum Cup™ is now available for
purchase at major retailers in all 50 states across the U.S.
Between May and June, the cups will be available for the first time
in more than 18,000 food, drug and mass retailers, including
Kroger, Target, Albertsons, CVS and others.
"Ball has a long history of being a brand that people trust, and
we are excited to reenter the B2C market with the retail rollout of
the innovative and infinitely recyclable Ball Aluminum Cup™," said
Dan Fisher, President. "As a
company, we are relentlessly focused on enabling the circular
economy and finding new ways to help solve the packaging waste
crisis with aluminum beverage packaging. We look forward to working
with our retail partners to continue advancing this mission."
"The Ball Aluminum Cup™ is a truly innovative product that
has the potential to advance sustainability and reduce plastic
waste at gatherings big and small," said Sebastian Siethoff, General Manager, Cups.
"As we expand the cups' availability to major retailers nationwide,
we are seeing very strong consumer adoption and performance in the
marketplace as we are launching this new, exciting product line. We
are excited to expand the cups' footprint and continue driving
meaningful sustainable solutions for customers and consumers."
The nationwide retail rollout follows the success of a limited
pilot that began in 2019. Since then, the cups have been available
in select retailers, restaurants, and major sports and
entertainment venues such as Ball Arena in Denver, SoFi Stadium in Inglewood and
Allegiant Stadium in Las Vegas.
The cups are also available on Amazon, where they are currently the
#3 best-selling product in the cups category.
Ball, a leader in cutting-edge aluminum beverage packaging, as
well as climate monitoring and weather forecasting technologies
through the Ball Aerospace business, has
made sustainability foundational to its business,
operations and products. Ball developed the aluminum
cup over the past several years in response to growing customer and
consumer demand for sustainability. It is designed to be used at
home and in other areas where disposable plastic cups are common,
including indoor and outdoor venues across the country.
Infinitely recyclable and economically valuable, aluminum is the
most sustainable beverage packaging material and, like aluminum
cans, aluminum cups can be easily recycled. Globally, 75 percent of
the aluminum ever produced is still in use today. In addition to
its sustainability and recycling strengths, the aluminum cup is
lightweight, sturdy, and cool to the touch, and it can be
customized with logos and graphics.
Ball is producing the cups domestically from its dedicated cups
manufacturing facility in Rome,
Ga. The product is available in 20-ounce and 16-ounce
formats.
Ball worked with Seed Strategy, a Burke Inc. innovation and
brand strategy consultancy, on the national advertising campaign
for the retail rollout. In addition, Ball is represented in
the national marketplace by Acosta
Sales & Marketing.
For more information, please visit www.ball.com/cups.
About Ball Corporation
Ball Corporation supplies
innovative, sustainable aluminum packaging solutions for beverage,
personal care and household products customers, as well as
aerospace and other technologies and services primarily for the
U.S. government. Ball Corporation and its subsidiaries employ
21,500 people worldwide and reported 2020 net sales of $11.8
billion. For more information, visit www.ball.com, or connect
with us on Facebook or Twitter.
Forward-Looking Statements
This release contains
"forward-looking" statements concerning future events and financial
performance. Words such as "expects," "anticipates," "estimates,"
"believes," and similar expressions typically identify
forward-looking statements, which are generally any statements
other than statements of historical fact. Such statements are based
on current expectations or views of the future and are subject to
risks and uncertainties, which could cause actual results or events
to differ materially from those expressed or implied. You should
therefore not place undue reliance upon any forward-looking
statements and any such statements should be read in conjunction
with, and qualified in their entirety by, the cautionary statements
referenced below. The Company undertakes no obligation to publicly
update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise. Key factors,
risks and uncertainties that could cause actual outcomes and
results to be different are summarized in filings with the
Securities and Exchange Commission, including Exhibit 99 in our
Form 10-K, which are available on our website and at www.sec.gov.
Additional factors that might affect: a) our packaging segments
include product capacity, supply, and demand constraints and
fluctuations and changes in consumption patterns; availability/cost
of raw materials, equipment, and logistics; competitive packaging,
pricing and substitution; changes in climate and weather; footprint
adjustments and other manufacturing changes, including the startup
of new facilities and lines; failure to achieve synergies,
productivity improvements or cost reductions; unfavorable mandatory
deposit or packaging laws; customer and supplier consolidation;
power and supply chain interruptions; changes in major customer or
supplier contracts or loss of a major customer or supplier;
political instability and sanctions; currency controls; changes in
foreign exchange or tax rates; and tariffs, trade actions, or other
governmental actions, including business restrictions and
shelter-in-place orders in any country or jurisdiction affecting
goods produced by us or in our supply chain, including imported raw
materials; b) our aerospace segment include funding, authorization,
availability and returns of government and commercial contracts;
and delays, extensions and technical uncertainties affecting
segment contracts; c) the Company as a whole include those listed
above plus: the extent to which sustainability-related
opportunities arise and can be capitalized upon; changes in senior
management, succession, and the ability to attract and retain
skilled labor; regulatory action or issues including tax,
environmental, health and workplace safety, including U.S. FDA and
other actions or public concerns affecting products filled in our
containers, or chemicals or substances used in raw materials or in
the manufacturing process; technological developments and
innovations; the ability to manage cyber threats; litigation;
strikes; disease; pandemic; labor cost changes; rates of return on
assets of the Company's defined benefit retirement plans; pension
changes; uncertainties surrounding geopolitical events and
governmental policies both in the U.S. and in other countries,
including policies, orders, and actions related to COVID-19;
reduced cash flow; interest rates affecting our debt; and
successful or unsuccessful joint ventures, acquisitions and
divestitures, and their effects on our operating results and
business generally.
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SOURCE Ball Corporation