- The Estrella Damm brewery in El Prat de Llobregat
(Barcelona) has achieved ASI
certification. From the month of March, the company
will use only ASI-certified cans, supplied by Ball
Corporation
- The Aluminium Stewardship Initiative (ASI) scheme
guarantees high environmental, ethical and social standards for the
whole life cycle of the beer company's drinks cans
BARCELONA, March 24, 2021 /PRNewswire/ -- Damm, a leading beverage company in
Spain, and a major player in the
food, hospitality, logistics and distribution industries, has
achieved ASI (Aluminium Stewardship Initiative)
Performance Standard and Chain of Custody Standard certification.
Damm becomes the first drinks
beverage company in the world to achieve double certification,
which guarantees high environmental, ethical and social standards
for the whole aluminium chain, from the production of the aluminium
to making the cans, brewing and recycling.
From this March onwards, all Damm's cans, which are supplied by Ball
Corporation, will be certified according to ASI's standards for
responsible production, sourcing and stewardship. The certification
covers packaging and storage of beer in cans, as well as related
activities including design, packaging and storage of finished
products, waste management and storage, and the recovery of waste,
including end consumer's packaging waste. As consumers demand
greater sustainability from their packaged goods, the ASI scheme
aims to do for aluminium what the Forest Stewardship Council (FSC)
did for paper and wood, making sustainability performance a
mainstream issue.
As part of the Performance Standard certification, Damm's life cycle thinking, product design,
emissions reduction plans and management of natural resources and
waste in its breweries were audited. The Chain of Custody
certification covers verified practices – certified under the
ASI Performance Standard – from mining and remelting to aluminium
casting, rolling, can manufacturing and filling.
The ASI certification also acknowledges Damm's work in raising awareness of aluminium
recycling, through the 349 can compactors it places every year
along the Mediterranean coast. As well as this pioneering
initiative in the drinks sector, the company partners organisations
that promote responsibility among producers and recycling.
The ASI was founded over 10 years ago by representatives from
the aluminium industry and industrial users of aluminium, and from
research and policy organisations and society in general,
with the aim of promoting greater sustainability and transparency
throughout the aluminium industry. Since 2017, organizations have
been able to seek ASI certification and more than 160 organisations
have joined the ASI as members, demonstrating their commitment to
responsible aluminium sourcing.
Carey Causey, President, Ball
Beverage Packaging, EMEA, said: "Today's announcement represents
a landmark moment as we bring together our customers' ambitions to
contribute to a genuinely sustainable economy, with the circular
potential of the aluminium beverage can, the world's most recycled
beverage package. Damm's more than
25 iconic beer brands are enjoyed by consumers in more than 133
countries. We have relished working with such a
forward-thinking company that is meeting the
increasing demand for sustainable products from consumers and
society."
Ball was the first can maker to receive ASI certification,
across all of its 23 can making plants in Europe, Middle
East and Africa, during
2020.
Damm's continued commitment
to sustainability
Commitment to caring for the environment forms part of
Damm's corporate culture and is
one of the main strategic pillars of the company, whose executive
chairman is Demetrio Carceller Arce.
This was confirmed by the chief executive at the last General
Shareholders' Meeting, where accelerating the company's
environmental agenda to continue being the most sustainable beer
company was identified as a priority.
To minimise its impact on the planet, Damm has programmes aimed at the continuous
improvement of industrial processes that use less raw and other
materials, as well as initiatives to promote energy efficiency in
all production centres and circular economy actions.
The company encourages ecological packaging design, reducing the
total amount of materials used while constantly increasing the
percentage of recycled raw materials, and improving recyclability.
As of the 1st of December 2020, all
Estrella Damm can multipack holders are made with 100%
biodegradable cardboard; plastic rings have been eliminated. This
was a pioneering project in the brewing industry that will mean a
reduction in the use of over 260 tonnes of plastic per year, the
equivalent of almost 89 million plastic rings. The suppliers that
manufacture the cardboard for the packs are PEFC and FSC certified,
guaranteeing that all the cardboard and paper used comes from
responsibly and sustainably managed forests, thereby helping to
combat climate change and protect biodiversity.
Damm has also eliminated
printed plastic shrink wrap from six, twelve and twenty-four packs
of Estrella Damm cans, which will mean a reduction of 99 tonnes of
plastic per year. The plastic has been replaced by new cardboard
packaging made with natural fibres from trees from sustainably
managed forests with PEFC certification.
About Damm:
https://www.dammcorporate.com/en/involved-society
https://www.estrelladamm.com/en/sustainability
About Ball Corporation
Ball Corporation supplies
innovative, sustainable aluminum
packaging solutions for beverage, personal care and household
products customers, as well as aerospace and other technologies and
services primarily for the U.S. government. Ball Corporation and
its subsidiaries employ 21,500 people worldwide. For more
information, visit www.ball.com, or connect via Facebook or
Twitter.
Forward-Looking Statements
This release contains
"forward-looking" statements concerning future events and financial
performance. Words such as "expects," "anticipates," "estimates,"
"believes," "targets," "likely," "positions" and similar
expressions typically identify forward-looking statements, which
are generally any statements other than statements of historical
fact. Such statements are based on current expectations or views of
the future and are subject to risks and uncertainties, which could
cause actual results or events to differ materially from those
expressed or implied. You should therefore not place undue reliance
upon any forward-looking statements and any such statements should
be read in conjunction with, and, qualified in their entirety by,
the cautionary statements referenced below. The Company undertakes
no obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise. Key factors, risks and uncertainties that could cause
actual outcomes and results to be different are summarized in
filings with the Securities and Exchange Commission, including
Exhibit 99 in our Form 10-K, which are available on our website and
at www.sec.gov. Additional factors that might affect: a) our
packaging segments include product capacity, supply, and demand
constraints and fluctuations, including due to virus and disease
outbreaks and responses thereto; availability/cost of raw
materials, equipment, and logistics; competitive packaging, pricing
and substitution; changes in climate and weather; footprint
adjustments and other manufacturing changes, including the startup
of new facilities and lines; failure to achieve synergies,
productivity improvements or cost reductions; unfavorable mandatory
deposit or packaging laws; customer and supplier consolidation;
power and supply chain interruptions; potential delays and tariffs
related to the U.K's departure from the EU; changes in major
customer or supplier contracts or a loss of a major customer or
supplier; political instability and sanctions; currency controls;
changes in foreign exchange or tax rates; and tariffs, trade
actions, or other governmental actions, including business
restrictions and shelter-in-place orders in any country or
jurisdiction affecting goods produced by us or in our supply chain,
including imported raw materials; b) our aerospace segment include
funding, authorization, availability and returns of government and
commercial contracts; and delays, extensions and technical
uncertainties affecting segment contracts; c) the Company as a
whole include those listed above plus: the extent to which
sustainability-related opportunities arise and can be capitalized
upon; changes in senior management, succession, and the ability to
attract and retain skilled labor; regulatory action or issues
including tax, environmental, health and workplace safety,
including U.S. FDA and other actions or public concerns affecting
products filled in our containers, or chemicals or substances used
in raw materials or in the manufacturing process;
technological developments and innovations; the ability to manage
cyber threats; litigation; strikes; disease; pandemic; labor cost
changes; rates of return on assets of the Company's defined benefit
retirement plans; pension changes; uncertainties surrounding
geopolitical events and governmental policies both in the U.S. and
in other countries, including policies, orders and actions related
to COVID-19, the U.S. government elections, stimulus package(s),
budget, sequestration and debt limit; reduced cash flow; interest
rates affecting our debt; and successful or unsuccessful joint
ventures, acquisitions and divestitures, and their effects on our
operating results and business generally.
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SOURCE Ball Corporation