PARSIPPANY, N.J., Feb. 18, 2020 /PRNewswire/ -- Back To
Nature®, established in 1960 as a leader in "simply delicious,
simply good" snacks, announced today a major brand relaunch by
moving to plant based snacking. Other than real honey, in its
plant-based snacks, Back to Nature avoids any ingredients
sourced from animals. Instead, Back to Nature's line of
plant based snacks feature high quality ingredients like seeds,
nuts, whole grains and wheat flour as the base of its delicious
products.
In celebration of Back to Nature's 60th
anniversary, the relaunch includes a top-to-bottom redesign of the
brand's logo and packaging for all products as well as its website
and communications while introducing on-trend snacking innovation.
Since its origins, Back to Nature has always focused on
creating delicious and flavorful recipes inspired by nature and
now, in 2020, Back to Nature is expanding its efforts to
include all of its crackers, cookies, nuts and trail mixes, and
granola in this plant based initiative.
"The demand for better-for-you snacks has never been greater,
and to keep up with consumer eating trends, we're excited to
announce that the Back to Nature brand's entire snack
assortment will be plant based," said Jordan Greenberg, Executive Vice President &
Chief Commercial Officer of B&G Foods. "Nature is more than
just a word in our brand's name - it's a core pillar of our
business and a true passion of our team. For that reason, we're
proud to go beyond just packaging, and will continue to partner
with The Nature Conservancy on its Plant a Billion Trees program,
and we'll be planting nearly 130,000 trees in 2020."
Newly redesigned packaging that features the Back to
Nature plant based logo has already begun hitting store
shelves. New Back to Nature plant based product
launches will follow throughout the year, such as Whole
Lotta Love™ Hemp
Seed Crackers, Cheddalicious™ Cheese Flavored
Crackers, and Roasted Garlic and Basil Crackers and Whole
Lotta Seeds™
Crackers both made with pea protein.
For more information on Back to Nature, including new
product launches, please visit www.backtonaturefoods.com.
About Back to Nature
Back to Nature's
mission has been to provide everyday foods that are simply
delicious, simply good. The Back to Nature brand is
committed to creating delicious and flavorful recipes using
ingredients inspired by nature by carefully selecting ingredients
to create great-tasting, affordable products that everyone can
enjoy. Back to Nature products represent a wide range of
categories, including cookies, crackers, nuts and trail mixes, and
granola. For more information, please visit
www.backtonaturefoods.com.
About B&G Foods
Based in Parsippany, New Jersey, B&G Foods, Inc.
(NYSE: BGS) and its subsidiaries manufacture, sell and distribute
high-quality, branded shelf-stable and frozen foods across
the United States, Canada and Puerto
Rico. With B&G Foods' diverse portfolio of
more than 50 brands you know and love, including Back to Nature,
B&G, B&M,
Cream of Wheat,
Green Giant, Las Palmas,
Le Sueur, Mama Mary's,
Maple Grove Farms,
Mrs. Dash,
New York Style, Ortega,
Polaner, SnackWell's, Spice Islands and
Victoria, there's a little
something for everyone. For more information about
B&G Foods and its brands, please visit
www.bgfoods.com.
Media Contact:
Green Giant
Lisa Marcellari
Gillian Small PR
201.526.4977
lisa@gilliansmallpr.com
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SOURCE B&G Foods, Inc.