Blue Apron Introduces Ready to Cook Meals to Meet Growing Customer Demand for Quicker Options
July 25 2022 - 8:15AM
Business Wire
Newest Offering Features Pre-Chopped and
Pre-Portioned Ingredients Ready to Combine, Bake and Serve
Blue Apron (NYSE: APRN) introduces a new line of Ready to Cook
meals to meet growing customer demand for convenient, quick and
delicious meal options. Available to order as part of a
subscription, each recipe comes with pre-portioned, pre-chopped
ingredients and a recyclable aluminum tray—simply combine, bake and
serve to enjoy a chef-designed, delicious meal with minimal
preparation.
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Blue Apron introduces Ready to Cook meals
with pre-portioned ingredients that require no chopping or knife
work—simply combine, bake and serve to enjoy a chef-designed,
delicious meal with minimal preparation. (Photo: Business Wire)
“Our customers’ desire for easier meal options on days when time
is limited has led us to introduce Ready to Cook recipes. After
exploring and testing dozens of options, our culinary team created
delicious meals, without compromising on quality of ingredients for
convenience,” said Josh Friedman, Blue Apron’s Chief Product
Officer. “We believe these meals meet an important need for our key
customer segments, including families, a category we see as one of
the biggest opportunities for Blue Apron.”
Ready to Cook meals feature ingredients that require no knife
work or chopping, making it easy for customers to assemble the meal
in a recyclable, single-use aluminum tray, bake and add the
finishing touches, which helps keep cleanup to a minimum. The
offering is the latest addition to Blue Apron’s ‘quick prep’
category of recipes that help customers save time in the kitchen.
In addition to Ready to Cook, the company offers:
- Heat & Eat—prepared, single-serving meals designed to be
warmed in the microwave and ready in five minutes or less. The
offering features recipes that are based on some of the company’s
most top-rated dishes.
- Fast & Easy—a series of recipes designed with ease of
cooking and cleanup in mind, featuring sheet pan and one-pot
dinners designed to be ready in 30 minutes or less.
“Our Ready to Cook recipes were developed by testing a
combination of grains, starches and sauces from our pantry to offer
a variety of options and cuisines, including Italian, Mediterranean
and Mexican, with a cooking vessel that delivered the most
consistent results,” said John Adler, Blue Apron’s Vice President
of Culinary. “For example, our oven-baked gnocchi features a
mixture of juicy tomatoes, spinach, spicy Calabrian chile paste
topped with mozzarella, and our hearty tacos feature a mixture of
chorizo and black beans served in a soft tortilla.”
Ready to Cook meals will be available to order through Blue
Apron’s website and mobile app on the Two-Serving and Four-Serving
menu starting July 29. Rotating on a weekly basis, initial recipes
include:
- Oven-Baked Cheesy Tomato Gnocchi with Calabrian Chile &
Spinach
- Oven-Baked Chorizo & Black Bean Tacos with Jalapeño &
Monterey Jack
- Oven-Baked Sweet Chili Udon & Vegetables with Coconut Chips
& Sesame Seeds
- Oven-Baked Pesto Chicken & Orzo with Spinach, Tomatoes
& Ricotta
To learn more about Ready to Cook meals, visit
cook.ba/readytocook.
About Blue Apron Blue Apron’s vision is Better Living
Through Better Food™. Launched in 2012, Blue Apron offers fresh,
chef-designed recipes that empower home cooks to embrace their
culinary curiosity, challenge their abilities in the kitchen and
see what a difference cooking quality food can make in their lives.
Blue Apron is a carbon-neutral meal-kit company and is focused on
bringing incredible recipes to its customers, while promoting
planetary and dietary wellness for everyone.
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version on businesswire.com: https://www.businesswire.com/news/home/20220725005283/en/
Media Muriel Lussier Blue Apron
muriel.lussier@blueapron.com
Investors Tip Fleming Blue Apron
tip.fleming@blueapron.com
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