Commerce Signals Launches Merchant Tracker—First Market Intelligence Solution to Monitor County-Level Consumer Spending By ...
September 17 2020 - 8:00AM
Commerce Signals, a Verisk Financial business and leading source of
U.S. consumer spending insights, today announced the availability
of the Commerce Signals Merchant Tracker, a ground-breaking
solution for businesses to better understand where consumers are
spending and how their own sales compare to other merchants. Never
before have businesses been able to benchmark sales and market
share vs. other named merchants at a county level. Spending trends
are also broken-out between online and in-store sales.
The Commerce Signals Merchant Tracker allows retailers to access
weekly views of purchases, returns, average ticket, and market
share—all from an easy-to-use and intuitive online dashboard. A
datacube is also available for custom analysis. This new solution
is a powerful tool for gathering detailed data intelligence to help
businesses compare consumer spending at other merchants both within
and outside of their categories to improve both strategic and
reactive planning.
The Merchant Tracker is powered by Commerce
Signals’ comprehensive and anonymized consumer credit and
debit card spending dataset, which includes transactions from more
than 40 million U.S. households. The data is balanced for
the total U.S. population by geography and other proprietary
metrics.
The new solution builds on Commerce Signals recent launch of the
Covid-19 Consumer Spending Impact Tracker, which provides insights
into U.S. consumer spending behavior across all consumer businesses
by category. The Merchant Tracker provides a powerful new
level of detail by breaking down spending by individual companies
at the county level. Data on more than 1300 major retailers,
restaurants, telecom, travel, and entertainment companies is
already available.
“In today’s challenging and rapidly changing environment,
businesses need accurate, detailed and timely information to help
them manage their resources,” said Lisa Bonalle-Hannan, president
of Verisk Financial. “With COVID-19 cases surging in some
areas and local governments and schools adjusting guidance to
protect their communities, county-level market share data has never
been so important.”
“The Commerce Signals Merchant Tracker provides
unprecedented intelligence to allow businesses to understand
consumer spending behavior and preferences by merchant and track
the competitive landscape at the county level,” said
Bonalle-Hannan.
For more information or to request a demo of the
Merchant Tracker, please email:
CommerceSignals@Verisk.com.
ABOUT COMMERCE SIGNALSCommerce Signals, a
Verisk Financial business, is a leading source of U.S. retail
payment insights and analytics. It has a unique, continuous and
anonymized view of the credit and debit card spending behavior from
40 million U.S. households. Commerce Signals provides retailers and
other direct-to-consumer companies with powerful insights to
understand customer and competitive dynamics outside their
business, improve decision making, and increase marketing spend
efficiency. Its insights and measurement solutions are used by some
of the largest retailers in the country.
ABOUT VERISKVerisk (Nasdaq:VRSK) is a leading
data analytics provider serving customers in insurance, energy and
specialized markets, and financial services. Using advanced
technologies to collect and analyze billions of records, Verisk
draws on unique data assets and deep domain expertise to provide
first-to-market innovations that are integrated into customer
workflows. Verisk offers predictive analytics and decision support
solutions to customers in rating, underwriting, claims, catastrophe
and weather risk, global risk analytics, natural resources
intelligence, economic forecasting, and many other fields. Around
the world, Verisk helps customers protect people, property, and
financial assets. For more information about Verisk Financial,
please visit https://www.verisk.com/financial/.
Headquartered in Jersey City, N.J., Verisk operates in 30
countries and is a member of Standard & Poor’s S&P 500®
Index and part of the Nasdaq 100 Index. For more information,
please visit www.verisk.com.
Contact:
Media Joe Madden Verisk Public Relations
201-232-4486 Joseph.madden@verisk.com
Kevin
SugarmanGlobalFluency408-677-5311ksugarman@globalfluency.com
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